Blings.io provides the world’s first MP5 interactive video format, turning standard customer touch points into personalized, clickable, and data-driven experiences. Unlike static MP4s, MP5s are built on HTML, making them lightweight, dynamic, and CRM-integrated, enabling real-time personalization across engagement across channels.

Blings videos are embedded into Braze-powered campaigns via HTML snippets, just like an image or GIF. • MP5 personalization pulls Braze user attributes, custom events, and segments directly into the video (e.g., name, loyalty tier, purchase history).