A purpose-built solution for subscription businesses—pairing Braze’s real-time engagement with Subscribed Studios’ AI-powered decisioning to reduce churn and optimize opt-ins.

Subscribed Studios, built by VML in collaboration with Stripe and architected on AWS, is specifically designed to address the unique challenges of subscription businesses. It combines AI-driven lifecycle intelligence with your live customer and usage data, enabling smarter subscription journeys. By integrating with Braze, these insights become immediately actionable, triggering personalized, event-based communications at every stage of the subscriber lifecycle. Performance and engagement data from Braze is fed back into Subscribed Studios, continuously improving the models driving your customer experience.

Braze + Subscribed Studios is the ideal solution for subscription businesses, particularly in media and entertainment with Braze's OTT messaging capabilities, as well as retail, CPG, and any subscription model looking to incrementally increase revenue.

Purpose-Built for Subscription Brands: Subscribed Studios is designed around the recurring revenue model, mapping and activating journeys across acquisition, onboarding, renewal, and retention.

AI-Powered Lifecycle Orchestration: Predict churn, identify upsell opportunities, and personalize offers using models trained on real subscriber behavior and health.

Closed-Loop Integration with Braze: Activate real-time campaigns via Braze, while streaming engagement and conversion data back into Subscribed Studios for continuous improvement.

To learn more, go here, or speak with your Braze team to understand how this solution is already delivering value for our customers.