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    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
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Global Customer Engagement Review 2026

Explore how AI is reshaping the industry

The results are in. Here’s your inside look at where AI is actually moving the needle–and where you need to lean in with your human touch.

The Global Customer Engagement Review 2026 (Launch)

Dive into the 2026 trends

Data-backed insights from more than 2,200 leaders and 6B+ data points spanning over 750 brands.

Brands know less than they want

AI reveals more about what matters most to consumers—but brands must close the gap between their perception and user experience.

Learn More

93% of marketers believe AI helps them better understand customers' needs, displayed in white text on a purple background.

Agents are intermediaries

When AI stands between consumers and brands, only experiences that actually add value—and respect people’s time—make it through.

See How

Infographic showing 63% of marketing leaders find AI intermediation weakens direct customer relationships, while only 19% of consumers currently use AI intermediaries, but usage is changing fast with 46%.

AI isn’t enough

Consumers care how brand experiences make them feel—and the best AI-powered engagement feels human.

Learn More
Over 99% of marketers say they're using AI.

Virtual Event

Watch on demand

Former Global Head of Digital Marketing for Nike, Revlon, and Estée Lauder Swan Sit breaks down the AI opportunity for marketers at large enterprises and startups alike. Then, hear how marketing leaders at Talkspace and Volo Sports are putting it into practice.

Braze webinar promoting "Global Customer Engagement Review 2026" with speaker Swan Sit, AI thought leader and former Global Head of Digital Marketing for Nike, Revlon, and Estée Lauder.

Turn AI into ROI in 2026

Get the ReportSee How Braze Works