Build long lasting relationships between your brand and customers.
Braze empowers marketers to creatively engage with customers in real time across multiple channels—all from one platform.
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Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.
Powerful customer engagement at any scale
Braze unlocks your most creative customer engagement strategies—no matter how fast your audience, channel mix, and campaigns grow.
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At the top of our stack, brands ingest data and listen to customers across multiple digital touch points.
Understand customer insights to make every message relevant
Use customer preferences and behavioral data to segment audiences, personalize messages, and orchestrate campaigns—all in real time.
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Deliver consistent, responsive experiences to customers across mobile, web, in-app messages, in-browser messages, Content Cards, email, and SMS.
How American Dairy Queen Corporation Increases Revenue by 138% Within CRM
The Challenge:
Following the US launch of their new app in 2022, American Dairy Queen Corporation (ADQ) saw an opportunity to increase fan engagement in DQ® Rewards and create long-lasting fan relationships.
How the Braze platform enhanced the campaign:
In March of 2022, ADQ launched a new app to support their loyalty program, DQ® Rewards. Through this program, ADQ utilizes a cross-channel approach to deepen fan relationships with tailored communication and experiences, ultimately driving habit-forming behavior.
In 2023, ADQ shifted its focus to acquiring new fans and driving app downloads to broaden the reach of DQ® Rewards. Within CRM, this meant finding a way to incentivize members of the legacy program, the “Blizzard Fan Club,” to convert to DQ® Rewards.
The Strategy:
In August 2022, ADQ ran an A/B test to determine which would resonate best with their fans. They split their “Blizzard Fan Club” audience into four groups and each received a different welcome offer upon signing up for the new DQ® Rewards program.
After two weeks of testing, one offer—the $.85 Blizzard Treat—was the clear top performer, leading ADQ to use the concept for a full campaign to acquire new loyalty members via a national promotion in April 2023.
The Results:
The $.85 Blizzard Treat campaign was a huge success, generating revenue, DQ® Rewards signups, and app downloads. Overall, it delivered a 138% increase in revenue compared to average monthly CRM revenue, accounting for 20% of all CRM revenue year-to-date. ADQ also saw a 310% lift in loyalty signups compared with their average monthly CRM-attributed signups, accounting for 37% of all CRM-based signups year-to-date. Additionally, their initial email saw the highest revenue conversion rate of all emails year-to-date.
With this single campaign, ADQ achieved 90% of their app download goal for 2023.
"With Braze, we are able to easily orchestrate, test, and scale campaigns, enabling us to cultivate the kinds of brand relationships that drive long-term loyalty and revenue."
Kaitlyn Sullivan
Digital Marketing Manager, CRM, ADQ
What Engineers are saying about Braze
“With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users.”
“Throughout an unpredictable 2020, Braze has continued to be our mainstay for the execution of our marketing emails and mobile notifications. Most notably Braze helped us bolster our efforts for Grubhub’s Taste of 2020 Year in Review through personalized emails to millions of diners and helped push our campaign to new heights. We’re grateful for their work and look forward to working with the Braze team in the future.”
