Rewrite the rules of customer engagement with AI

From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™

[Homepage EN] BrazeAI SIZZLE

MADE TO SCALE WITH COMPANIES OF ALL SIZES

When technology moves fast, marketers move faster

AI is everywhere—turn it into advantage. With Braze and BrazeAI™, you create faster, test smarter, and keep customer engagement personal at every step.

Braze Data Platform

Bring your data together, then put it to work

Unify and activate your data in real time as fuel for BrazeAI™ to help anticipate customer behavior and to deliver relevant, impactful experiences—all without relying on technical teams.

A phone display an IAM simple survey.

BrazeAI™

Add BrazeAI™ to your dream team

Drive smarter, faster, more meaningful engagement—powered by composable predictive, generative, and agentic intelligence—that adapts to every touchpoint powered by Braze.

Put AI decisioning behind every move

1:1 personalization is finally here. Make the best decisions for each customer and optimize the KPIs that matter most.

a man and a woman are sitting next to each other with a bicycle in the background

Cross-channel

Make every interaction feel human

Bring your messaging together and deliver consistent, responsive experiences across every channel, from one platform.

a man in a purple suit sits in front of a laptop with a selection of message channels

The only customer engagement platform you’ll ever need

Bring data together, power it with AI, and deliver personalized customer experiences, at scale.

The Segment Builder dashboard page

Understand your audience with Segment Builder

The Segment Builder dashboard page

Understand your audience with Segment Builder

Your brand has a message, how you deliver it matters.

Hear from brands who are using Braze to find a voice that is now finding its way to customers.

It’s time to be a better marketer