Key Advantages of Braze for Cross-Channel Customer Engagement

#1: Real-time customer data, real-time customer messaging

Braze enables brands to create live audiences, power in-the-moment segmentation and personalization, and send dynamic content in real time. This is because Braze is powered by continuous stream processing that ingests a constantly updated stream of customer data into the platform.

#2: Cross-channel orchestration

While many customer engagement platforms claim to support multiple channels, most fall short of truly cross-channel orchestration. Braze, on the other hand, is designed to solve the problem of customer engagement across channels and throughout the customer lifecycle.

#3: Create better customer journeys

Easily build, measure, and optimize customer journeys with Braze's customer journey management tool, Canvas.

Braze received the top score in the Campaign Design criterion for the "The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021" for Braze Canvas, which allows brands to seamlessly orchestrate campaigns across channels—from email to push to SMS—within a single, user-friendly interface.

#4: 1:1 Personalization

Deliver in-the-moment, 1:1 personalization at scale using dynamic content personalization.

Plus, with Braze Connected Content, marketers can easily insert any information accessible via API directly into messages to users and can include product information.

See how Australian retailer BoozeBud used Connected Content to personalize recommendations and boost revenue by 59%.

#5: Customer-centric data

Braze makes it easy to put your customer at the heart of your strategy. The Braze platform was built to incorporate data at the user profile level, allowing your strategy to grow and evolve based on what your customers need, regardless of channel choice..

#6: Leading third-party integrations

As a best-in-class real-time and cross-channel messaging platform, we pride ourselves on working with other best-in-class technology partners to empower our clients to build out a modern growth stack.

A full list of our technology partners is available at Braze Alloys and we also provide REST APIs and webhooks to communicate with any other system.

#7: Flexible SDKs

Easily integrate our SDKs into a wide variety of digital interfaces, including iOS, Android, and desktop, and mobile web, as well as React Native, tvOS, Roku, and Unreal Engine.

We also support a variety of hybrid SDKs (e.g. Flutter, Xamarin), so if your app is still in progress we can help you get up and running with ease.

We embed new messaging capabilities directly in our SDKs, which lets us deploy new functionality to our customers with little to no additional effort on their part. Our SDKs also allow marketers to connect in-product and out-of-product messaging to provide a cohesive customer experience, regardless of channel.

#8: A partner to grow with:

While your organization may be focused on select channels today, your needs will likely evolve and grow over time. While most of our customers are using us for three or more channels, many of them started with just one or two.

Customer Engagement Platforms: A Buyers Guide

Customer Engagement Platforms: A Buyer's Guide


Get your copy of our Buyer's Guide and we'll walk you through the exact steps to take to find a comprehensive customer engagement solution that's tailored to your specific business needs, empowers your organization to deliver relevant customer experiences, and works seamlessly with your existing technology stack.

Plus, discover how Overstock, Burger King, Microsoft, The Guardian, and other top brands managed to surpass industry standards for critical customer engagement KPIs with our real-time, cross-channel customer engagement platform.

Learn more

Braze vs Alternatives

Braze is second to none when it comes to real-time, cross-channel customer engagement. See for yourself how we stack up compared to other offerings.

Braze vs Cloud-Based Legacy Platforms

A collection of tools cobbled together through acquisitions and relying heavily on ineffective batch-and-blast, one-size-fits-all campaigns, cloud-based legacy platforms fail to support modern marketing and seamless customer experiences. These platforms not only lack cohesion and fall short of executing on cross-channel marketing, they can't match Braze's key capabilities, including real-time segmentation and 1:1 personalization.

Braze vs Point Solutions

Point solutions are channel-specific customer communications platforms. Think email marketing technologies that don't support push notifications. Or SMS marketing platforms that don't support web or email. While these may be the go-to when brands are just getting started with their customer outreach, they aren't able to support true cross-channel engagement the way Braze does.

Braze vs Startup Platforms

Slightly more advanced than point solutions, startup platforms have typically evolved from a single-channel focus to offering cross-channel support, but still fall short. While they can technically enable brands to send messages across different messaging channels, they fail to execute cross-channel at scale and rarely offer real-time messaging capabilities the way Braze does.


Braze vs Alternatives, at a Glance

Braze vs Competitors


Case Studies from Top Brands

  • How Azimo Cashed in on Better Customer Engagement With the Help of Braze Customer Success

    How Azimo Cashed in on Better Customer Engagement With the Help of Braze Customer Success

  • MoneySuperMarket Implements Braze To Turbocharge Their Messaging

    MoneySuperMarket Implements Braze To Turbocharge Their Messaging

  • REA Group Ushers in a New Era of Customer Engagement With Braze

    REA Group Ushers in a New Era of Customer Engagement With Braze

  • How Canva’s Email Strategy Increases User Engagement

    How Canva’s Email Strategy Increases User Engagement

  • Grubhub Creates Buzz And Engages Diners With Personalized Emails

    Grubhub Creates Buzz And Engages Diners With Personalized Emails

  • How Overstock Used Braze to Boost Engagement with Personalized, Real-Time Messaging

    How Overstock Used Braze to Boost Engagement with Personalized, Real-Time Messaging

  • How Hinge Drove 200% More App Engagement With Cross-Channel Messaging

    How Hinge Drove 200% More App Engagement With Cross-Channel Messaging

The Beauty of Suite Symphony

To play a symphony requires not only a collection of talented musicians playing a variety of instruments, but also requires them to work together. Your tech stack should be the same.

Break Boundaries

Successful brands have one thing in common. They break boundaries—organizational boundaries, geographic boundaries, channel boundaries, and more. Welcome to part one of our three-part series on what’s most important in today’s customer engagement landscape.

How Braze Supports Lifecycle Marketing

In a few minutes, we'll take a look at the benefits of a lifecycle marketing approach to customer engagement, and how the Braze platform can help make that vision a reality for your brand.

The Total Economic Impact of Braze

An ROI of 840%. Over $12M in increased customer LTV. Less than 3 months payback period. These are just a handful of the cost savings and business benefits of investing in Braze, according to Forrester's Total Economic Impact™ analysis.

The Total Economic Impact Of Braze

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021

Named a leader in cross-channel campaign management by The Forrester Wave,™ Braze achieved the highest scores in the Strategy and Market Presence categories.

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021