Key Advantages of Braze for Cross-Channel Customer Engagement
#1: Real-time customer data, real-time customer messaging
Braze enables brands to create live audiences, power in-the-moment segmentation and personalization, and send dynamic content in real time. This is because Braze is powered by continuous stream processing that ingests a constantly updated stream of customer data into the platform.
#2: Cross-channel orchestration
While many customer engagement platforms claim to support multiple channels, most fall short of truly cross-channel orchestration. Braze, on the other hand, is designed to solve the problem of customer engagement across channels and throughout the customer lifecycle.
#3: Create better customer journeys
Easily build, measure, and optimize customer journeys with our customer journey management tool, Canvas. Braze Canvas allows brands to seamlessly orchestrate campaigns across channels—from email to push to SMS—within a single, user-friendly interface.
#4: 1:1 Personalization
Deliver in-the-moment, 1:1 personalization at scale using dynamic content personalization.
Plus, with Braze Connected Content, marketers can easily insert any information accessible via API directly into messages to users and can include product information.
See how Australian retailer BoozeBud used Connected Content to personalize recommendations and boost revenue by 59%.
#5: Customer-centric data
Braze makes it easy to put your customer at the heart of your strategy. The Braze platform was built to incorporate data at the user profile level, allowing your strategy to grow and evolve based on what your customers need, regardless of channel choice..
#6: Leading third-party integrations
As a best-in-class real-time and cross-channel messaging platform, we pride ourselves on working with other best-in-class technology partners to empower our clients to build out a modern growth stack.
A full list of our technology partners is available at Braze Alloys and we also provide REST APIs and webhooks to communicate with any other system.
#7: Flexible SDKs
Easily integrate our SDKs into a wide variety of digital interfaces, including iOS, Android, and desktop, and mobile web, as well as React Native, tvOS, Roku, and Unreal Engine.
We also support a variety of hybrid SDKs (e.g. Flutter, Xamarin), so if your app is still in progress we can help you get up and running with ease.
We embed new messaging capabilities directly in our SDKs, which lets us deploy new functionality to our customers with little to no additional effort on their part. Our SDKs also allow marketers to connect in-product and out-of-product messaging to provide a cohesive customer experience, regardless of channel.
#8: A partner to grow with:
While your organization may be focused on select channels today, your needs will likely evolve and grow over time. While most of our customers are using us for three or more channels, many of them started with just one or two.