Inside the Campaign: Braze X The Coffee Club

Watch On-Demand


Jimmy O’Brien
CRM & Digital Manager, The Coffee Club
Inside the Campaign

In our new Inside the Campaign webinar series, we’ll take you behind the scenes of building a messaging solution in Braze. We are excited to kick off this series with The Coffee Club. Founded in Brisbane in 1989, The Coffee Club has become Australia’s largest café franchise and has expanded globally across nine countries, with upwards of 40 million annual customers.

Although The Coffee Club as a brick-and-mortar business was healthy and growing, they were playing catch up in the digital space as they struggled to activate their customer database due to having multiple disconnected communications platforms and third-party vendors. In Braze, they found the right partner to help bring their loyalty program in-house spearheaded by a new app, while centralizing their communications into a single platform to grow sales from their loyalty customers.

Jimmy, CRM & Digital Manager at the Coffee Club, will explain how implementing Braze enabled The Coffee Club to tackle their two main areas of focus: driving sales directly from communications via barcoded in-app and email-based coupons that are seamlessly integrated into their point-of-sale system, and increasing reviews of their newly developed in-house app.

This new webinar series will give you a more in-depth look into what brands are building with Braze. Looking for some inspiration for your own 2022 customer engagement strategy? Tune into this informative webinar for inspiration on building out a loyalty program and increasing app reviews!

This webinar will take place on Zoom and we'll continue the conversation in Braze Bonfire, our customer Slack community. If you haven’t already, join Bonfire by registering at braze.com/bonfire.


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.