Welcome to Bonfire

Join our virtual community of thousands of global Braze users.

Braze Bonfire is a community by and for professionals representing the world’s top brands who are committed to creating genuine and brilliant human connections with their customers.

Why “bonfire,” you ask? To us, a bonfire is an invitation to gather together and share our stories. It serves as an informal yet intentional setting where we can connect on a deeper level, whether that means celebrating our victories, commiserating over our struggles, pondering the big questions, or posing the little ones. We created Braze Bonfire to foster just that. Plus, the more people contribute to a bonfire, the greater and the brighter it burns!

Why Join?

Learn and share best practices in customer engagement and lifecycle marketing

This is your place to talk shop! Source inspiration from other people’s campaigns, let them draw inspiration from you, and geek out together over new developments in the marketing and tech space.

Uplevel your utilization of the Braze platform

Longing for a Braze product expert? What about two or three or 1,000? Consider this your lifeline! Exchange tips, tricks, and workarounds with fellow community members to gain maximum impact from the product using some out-of-the-box methods. Plus, you’ll have the opportunity to engage directly with the Braze team and provide product feedback.

Network with industry professionals from top brands

Share resources and advice on growing your career with other members of the field representing some of the world’s premier brands. Wondering about optimal team structure, opening up a new job req, or looking to make your next move? This is a great crowd to tap.

The Braze Bonfire Slack community has allowed our marketing team to establish relationships with other leading brands in the industry. It's opened a lot of opportunity for us to connect with other Braze power users where we can have open conversations about best practices and tips and tricks to apply to our own marketing efforts.



Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.