A Crawl, Walk, Run Approach to Cross-Channel, featuring Wyze

Watch On-Demand


Ashley Christiano
Senior Manager, Product Marketing at Braze
Mylinh Pham
Growth Marketer at Wyze

When it comes to customer engagement, taking a cross-channel approach is proven to be highly effective. In fact, our research shows that using a cross-channel strategy boosts engagement nearly 2x over single-channel—and yields better outcomes for purchases, retention, LTV, and more. But devising a cross-channel strategy is no small feat, not to mention executing one.

At this webinar, we’ll walk you through the crawl, walk, run technique to implement a cross-channel approach to customer engagement, from strategy to execution. We’ll share recommendations, best practices, and examples at each stage of sophistication.

Plus, smart home startup Wyze will share a real-life example of how they used Braze to increase conversions by 56% by way of a cross-channel campaign.


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.