Guide

Customer Engagement Platforms: A Buyer's Guide

Choosing a platform that supports real-time, cross-channel customer engagement isn’t just a nice-to-have anymore: It’s a necessity. But find a solution that’s tailored to your specific business needs, enables you to deliver relevant experiences, and fits seamlessly into your existing tech stack? Not so easy. We created this guide to make sure you get it right. Tell me more
Webinar

Webinar: 2020 The Rise of the Modern Tech Ecosystem

From social media to push notifications, there are so many ways to communicate to consumers these days. But brands can’t afford to send any old message: 90% of consumers are annoyed by irrelevant marketing messages. Tell me more
Webinar

2020 Humanizing Patient Engagement

The impact of COVID-19 has caused the healthcare industry to change more in the last three months than it has in the past 50 years. This abrupt transition has increased challenges in patient engagement forcing marketers to adapt in unprecedented ways and to respond to huge shifts in patient behavior all while reacting to daily policy changes. Tell me more
Guide

2020: The Year of Streaming

With many new media juggernauts entering the ring, it’s clear the new era of streaming is here. How are streaming services adapting in an increasingly crowded field? Braze joined forces and datasets with Apptopia to find out. In 2020: The Year of Streaming, our new report, we examine both how the arrival of these new services and COVID-19’s emergence have impacted the industry. Together, we analyzed and identified key trends and metrics for success to help brands strategize for long-term growth. Tell me more
Report

Braze Data Privacy Report

Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver? Tell me more
Guide

Reach Customers in the Moments That Matter

It’s a brand new decade, and with it comes a new set of expectations. Consumers now expect brands to meet them in their emotional moments of need, and these expectations are always on. It’s never been more imperative for leading brands to deliver brilliant customer experiences all year long. That’s why Braze created the guide, Reach Customers in the Moments That Matter, to help brands stay ahead of the curve. Tell me more
Guide

Brand Humanity Study: How Retailers Can Master Empathy at Scale

Nearly every retail brand understands that human communication is instrumental to the success of their business. But putting humanity into action is easier said than done. At Braze, it’s our mission to forge more human connections between consumers and the brands they love. How can brands deliver human communications at scale? Find out in this powerful study conducted by Forrester Consulting on behalf of Braze that digs deeper into consumer expectations of brands, including retailers. Tell me more
Guide

Key Things Every Brand Should Know About CCPA

With the California Consumer Privacy Act (CCPA) scheduled to begin enforcement on January 1, 2020, the privacy revolution kicked off by GDPR has made its way to the US. This new legislation is a big topic, and it can be scary for brands—especially ones that still need to begin work to become compliant. Read on to get up to speed. Tell me more
Guide

Exploring Today’s Vertical Engagement Stack

Today’s brands are living in an in-the-moment, technology-driven, mobile-first world—and so are their customers. To break out of old habits and transform the way you’re speaking to your customers, you need to take a hard look at the technologies supporting your customer engagement efforts. One key ingredient you may not be leveraging? A vertical engagement stack built on real-time, streaming data. Tell me more
Guide

Braze on Growth & Vision

Real, sustainable growth is critical to the future of your business. Get it right and you can see a whole new world open up, powered by stronger revenue and an expanding customer base. Get it wrong and you’ll watch quicker, more agile competitors surpass you. To ensure you’re on the right track, access our exclusive look at growth and the vision it takes to make it a reality. Tell me more
Guide

Brilliant Experiences, Channel by Channel

Every messaging channel (email, push notifications, in-app messages, and more) serves a different marketing need—and every channel has its sweet spot for leveraging data in a way that grabs attention. In this guide, we’ll look at how you can provide customers with more relevant, personalized experiences by unveiling all the Dos and Don’ts for every channel you use to connect with them. Tell me more
Report

Build Brand Humanity by Mastering Empathy at Scale

More human communication leads to better business results. But putting humanity into action is easier said than done. That’s why we commissioned research conducted by Forrester Consulting on behalf of Braze to dig deeper into this important topic. Tell me more
Report

The Braze Innovation & Strategy

Today’s brands operate in an ever-changing landscape where data-driven, customer-first marketing strategies are essential. To get ahead and stay there, marketers need to embrace a culture of iteration while smartly adopting key new technologies. Tell me more
Guide

Humanity In Action: The Braze Customer Engagement Ebook

The world is only getting more crowded, busier, and more connected, with all kinds of distractions competing for consumers' limited attention. But brands can thrive if they embrace brand humanity and the data, tech, and teams it takes to master modern customer engagement. Get ready with “Humanity in Action,” the Braze Customer Engagement eBook. Tell me more
Report

Braze On Channels & Messaging

Understanding the messaging channels at your disposal and their strengths and weaknesses is an essential part of modern marketing. Make sure you’re up to speed with our exclusive look at outreach channels and digital messaging. Tell me more
Webinar

Webinar: Next Generation Email

Our CEO and Cofounder Bill Magnuson joins eMarketer’s Nancy Taffera-Santos for a Tech Talk on next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI. Tell me more
Report

Braze On Benchmarks & Inspiration

Great customer engagement is built on inspiration. Learn how to embrace data and your own innate creativity to keep your marketing strategy fresh as technology evolves and consumer expectations shift and change. Tell me more
Report

Braze On Ecosystems & Integrations

When it comes to brilliant experiences, it all starts with the right integrations. Bringing the right tools into your technology ecosystem and having the right teams to manage your customer relationships are essential for your success. Tell me more
Webinar

Webinar: The Humanity Difference

Forrester’s Dipanjan Chatterjee is our guest, exploring the findings of the Braze Brand Humanity Index. Then, a special announcement and some actionable takeaways for how your tech can help you achieve Brand Humanity. All with the customer engagement data to back it up! Tell me more
Report

How Human Is Your Brand?

A commissioned study with precedent-setting results, conducted by Forrester Consulting on behalf of Braze Tell me more
Guide

Lifecycle Best Practices: 33 Campaigns To Drive Customer Engagement

To successfully engage your audience across the different stages of the customer engagement lifecycle, you need to know what great lifecycle marketing campaigns look like and how to make them work for you. Get the marketing strategies you need for each stage of the customer funnel. Tell me more
Webinar

Watch On-demand: Insights On Teams, Tech, And Data Around The Human Factor.

On October 4th, 2018, we hosted a great lineup of leaders from top brands—Deloitte Digital, Forrester Research, ABC News, TD Bank, Overstock, Grubhub, and more—who collectively shared insights and best practices on aligning teams, tech, and data around the human factor. Tell me more
Guide

Email Marketing Guide

To get the full benefit of email in a cross-channel world, you need to stay up to speed on what’s possible—and what’s changing. Tell me more
FAQ

17 Things You Need To Know About Gdpr

On May 25th, the EU’s GDPR was officially enforced. Find out the important facts and stats about this data regulation! Plus, hear how Braze prepped for the big day. Tell me more
Map

Mapping Compliance

With GDPR enforcement around the corner, data privacy and security is top-of-mind for marketers. This interactive world map will help you understand some of the most prominent data privacy regulations around the globe and where they apply. Explore our world map of security and marketing regulations. Tell me more
Webinar

Gdpr Beyond Borders: Watch Live

Watch GDPR Beyond Borders to get the insights you need to join #TeamCompliant from a curated panel of lawyers, technologists, marketing experts, and more. Tell me more
Guide

Push Notification Guide

If you’re looking to master the art of push notifications to boost engagement, look no further than this in-depth guide. Learn how leading brands are expanding this channel’s possibilities to boost cross-channel engagement and what you need to to get it right. Tell me more
Guide

In-app Messaging: Engagement That Pops

Get your must-know questions on in-app messages answered—what they are, how they work, and how to use them right. Tell me more
Report

2019 Gartner Magic Quadrant For Mobile Marketing Platforms

Gartner evaluated the mobile marketing landscape for the first time. Learn why Braze (formerly Appboy) was named a Leader, and was placed highest for ability to execute out of 15 mobile marketing companies. Tell me more
Report

Braze On Orchestration And Customer Journeys

Brilliant customer experiences take brilliant execution. Learn how charting the user journey and mastering campaign orchestration can make your marketing dreams a customer engagement reality. Tell me more
Report

Human Communication Increases Campaign Conversion Rates By 900%.

We looked at how Braze tools that help drive whether brands are perceived as human can make a business impact. The results? Massive. Tell me more
Guide

The Power Behind The Message: The Nuts And Bolts Of Effective Personalization

To support effective customer engagement, you need to understand the different types of personalization, identify which ones fit your specific needs, and determine what it takes to execute on those specific personalized experiences. Here's how to do it. Tell me more
Guide

Cross-channel Onboarding Guide

First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships. Tell me more
Report

#braintrust: Braze On Data & Ai

What was once fodder for sci-fi movies is now a crucial element for any business: Data and AI. See how, when used correctly, these powerful tools can propel your business forward. Tell me more
Report

#nofilter: Braze On Security

Customer data privacy regulations and business security practices are literally the talk of 2018. In #NoFilter, our experts are exploring it all. Tell me more
Report

How Cross-Channel Messaging Drives Engagement

Messaging matters—but cross-channel messaging really moves the needle. Get the full scoop on what cross-channel can mean for engagement. Tell me more
Guide

Web Messaging Guide

Finally, a way to speak directly to your web visitors. Make sure you’re up to speed on web messaging. Tell me more
Guide

Mobile Marketing FAQs

Whether you’re new to mobile, or just want a refresher, we’ve got answers to all your need-to-know mobile marketing Qs. Tell me more