Library
Life is like a box of chocolates—but even Cadbury's has an answer key. Future-proof your next campaign using our guides, webinars, and data reports.
Guide
2020: The Year of Streaming
With many new media juggernauts entering the ring, it’s clear the new era of streaming is here. How are streaming services adapting in an increasingly crowded field? Braze joined forces and datasets with Apptopia to find out. In 2020: The Year of Streaming, our new report, we examine both how the arrival of these new services and COVID-19’s emergence have impacted the industry. Together, we analyzed and identified key trends and metrics for success to help brands strategize for long-term growth. Tell me more
Report
Braze Data Privacy Report
Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver? Tell me more
Guide
Reach Customers in the Moments That Matter
It’s a brand new decade, and with it comes a new set of expectations. Consumers now expect brands to meet them in their emotional moments of need, and these expectations are always on. It’s never been more imperative for leading brands to deliver brilliant customer experiences all year long. That’s why Braze created the guide, Reach Customers in the Moments That Matter, to help brands stay ahead of the curve. Tell me more
Guide
Brand Humanity Study: How Retailers Can Master Empathy at Scale
Nearly every retail brand understands that human communication is instrumental to the success of their business. But putting humanity into action is easier said than done. At Braze, it’s our mission to forge more human connections between consumers and the brands they love. How can brands deliver human communications at scale? Find out in this powerful study conducted by Forrester Consulting on behalf of Braze that digs deeper into consumer expectations of brands, including retailers. Tell me more
Guide
Key Things Every Brand Should Know About CCPA
With the California Consumer Privacy Act (CCPA) scheduled to begin enforcement on January 1, 2020, the privacy revolution kicked off by GDPR has made its way to the US. This new legislation is a big topic, and it can be scary for brands—especially ones that still need to begin work to become compliant. Read on to get up to speed. Tell me more
Guide
Exploring Today’s Vertical Engagement Stack
Today’s brands are living in an in-the-moment, technology-driven, mobile-first world—and so are their customers. To break out of old habits and transform the way you’re speaking to your customers, you need to take a hard look at the technologies supporting your customer engagement efforts. One key ingredient you may not be leveraging? A vertical engagement stack built on real-time, streaming data. Tell me more
Guide
Braze on Growth & Vision
Real, sustainable growth is critical to the future of your business. Get it right and you can see a whole new world open up, powered by stronger revenue and an expanding customer base. Get it wrong and you’ll watch quicker, more agile competitors surpass you. To ensure you’re on the right track, access our exclusive look at growth and the vision it takes to make it a reality. Tell me more
Guide
Brilliant Experiences, Channel by Channel
Every messaging channel (email, push notifications, in-app messages, and more) serves a different marketing need—and every channel has its sweet spot for leveraging data in a way that grabs attention. In this guide, we’ll look at how you can provide customers with more relevant, personalized experiences by unveiling all the Dos and Don’ts for every channel you use to connect with them. Tell me more
Report
Build Brand Humanity by Mastering Empathy at Scale
More human communication leads to better business results. But putting humanity into action is easier said than done. That’s why we commissioned research conducted by Forrester Consulting on behalf of Braze to dig deeper into this important topic. Tell me more
Report
The Braze Innovation & Strategy
Today’s brands operate in an ever-changing landscape where data-driven, customer-first marketing strategies are essential. To get ahead and stay there, marketers need to embrace a culture of iteration while smartly adopting key new technologies. Tell me more
Guide
Humanity In Action: The Braze Customer Engagement Ebook
The world is only getting more crowded, busier, and more connected, with all kinds of distractions competing for consumers' limited attention. But brands can thrive if they embrace brand humanity and the data, tech, and teams it takes to master modern customer engagement. Get ready with “Humanity in Action,” the Braze Customer Engagement eBook. Tell me more
Report
Braze On Channels & Messaging
Understanding the messaging channels at your disposal and their strengths and weaknesses is an essential part of modern marketing. Make sure you’re up to speed with our exclusive look at outreach channels and digital messaging. Tell me more
Webinar
Webinar: Next Generation Email
Our CEO and Cofounder Bill Magnuson joins eMarketer’s Nancy Taffera-Santos for a Tech Talk on next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI. Tell me more
Report
Braze On Benchmarks & Inspiration
Great customer engagement is built on inspiration. Learn how to embrace data and your own innate creativity to keep your marketing strategy fresh as technology evolves and consumer expectations shift and change. Tell me more
Report
Braze On Ecosystems & Integrations
When it comes to brilliant experiences, it all starts with the right integrations. Bringing the right tools into your technology ecosystem and having the right teams to manage your customer relationships are essential for your success. Tell me more
Webinar
Webinar: The Humanity Difference
Forrester’s Dipanjan Chatterjee is our guest, exploring the findings of the Braze Brand Humanity Index. Then, a special announcement and some actionable takeaways for how your tech can help you achieve Brand Humanity. All with the customer engagement data to back it up! Tell me more
Report
How Human Is Your Brand?
A commissioned study with precedent-setting results, conducted by Forrester Consulting on behalf of Braze Tell me more
Report
Human Communication Increases Campaign Conversion Rates By 900%.
We looked at how Braze tools that help drive whether brands are perceived as human can make a business impact. The results? Massive. Tell me more
Guide
Lifecycle Best Practices: 33 Campaigns To Drive Customer Engagement
To successfully engage your audience across the different stages of the customer engagement lifecycle, you need to know what great lifecycle marketing campaigns look like and how to make them work for you. Get the marketing strategies you need for each stage of the customer funnel. Tell me more
Webinar
Watch On-demand: Insights On Teams, Tech, And Data Around The Human Factor.
On October 4th, 2018, we hosted a great lineup of leaders from top brands—Deloitte Digital, Forrester Research, ABC News, TD Bank, Overstock, Grubhub, and more—who collectively shared insights and best practices on aligning teams, tech, and data around the human factor. Tell me more
Guide
Email Marketing Guide
To get the full benefit of email in a cross-channel world, you need to stay up to speed on what’s possible—and what’s changing. Tell me more
Report
#nofilter: Braze On Security
Customer data privacy regulations and business security practices are literally the talk of 2018. In #NoFilter, our experts are exploring it all. Tell me more
FAQ
17 Things You Need To Know About Gdpr
On May 25th, the EU’s GDPR was officially enforced. Find out the important facts and stats about this data regulation! Plus, hear how Braze prepped for the big day. Tell me more
Report
How Cross-channel Messaging Drives Engagement?
Messaging matters—but cross-channel messaging really moves the needle. Get the full scoop on what cross-channel can mean for engagement. Tell me more
Map
Mapping Compliance
With GDPR enforcement around the corner, data privacy and security is top-of-mind for marketers. This interactive world map will help you understand some of the most prominent data privacy regulations around the globe and where they apply. Explore our world map of security and marketing regulations. Tell me more
Webinar
Gdpr Beyond Borders: Watch Live
Watch GDPR Beyond Borders to get the insights you need to join #TeamCompliant from a curated panel of lawyers, technologists, marketing experts, and more. Tell me more
Guide
Push Notification Guide
Push is known for being short and sweet—but a new breed of push is changing the game. Get the scoop. Tell me more
Guide
Web Messaging Guide
Finally, a way to speak directly to your web visitors. Make sure you’re up to speed on web messaging. Tell me more
Guide
Mobile Marketing FAQs
Whether you’re new to mobile, or just want a refresher, we’ve got answers to all your need-to-know mobile marketing Qs. Tell me more
Guide
In-app Messaging: Engagement That Pops
Get your must-know questions on in-app messages answered—what they are, how they work, and how to use them right. Tell me more
Report
2019 Gartner Magic Quadrant For Mobile Marketing Platforms
Gartner evaluated the mobile marketing landscape for the first time. Learn why Braze (formerly Appboy) was named a Leader, and was placed highest for ability to execute out of 15 mobile marketing companies. Tell me more
Report
Braze On Orchestration And Customer Journeys
Brilliant customer experiences take brilliant execution. Learn how charting the user journey and mastering campaign orchestration can make your marketing dreams a customer engagement reality. Tell me more
Guide
The Power Behind The Message: The Nuts And Bolts Of Effective Personalization
To support effective customer engagement, you need to understand the different types of personalization, identify which ones fit your specific needs, and determine what it takes to execute on those specific personalized experiences. Here's how to do it. Tell me more
Guide
Cross-channel Onboarding Guide
First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships. Tell me more
Report
