Library
Life is like a box of chocolates—but even Cadbury's has an answer key. Future-proof your next campaign using our guides, webinars, and data reports.
Report
Focus on Privacy and Data Management for Brilliant Customer Experiences
When it comes to delivering personalized customer experiences, we believe the research shows brands face two major challenges: a unified customer engagement strategy and issues around collecting and leveraging customer data. In the Gartner Survey Analysis: Maximize CX and Personalization Efforts by Focusing on Privacy and Data Management, you’ll discover how marketers can successfully leverage privacy and data to create a 360-degree view of customers to drive growth. Tell me more
Webinar
Expert Tech Panel: Last Minute Secrets to Holiday Success for Retail Marketers
Covid-19 is throwing this holiday season into flux. As shoppers go online expecting brilliant and highly-personalized experiences—how do brands ensure they meet consumers’ expectations and more? Hear directly from retail experts like Amazon Web Services (AWS), Tealium, and Quantum Metrics, as they share top tips to thrive in this year's digital surge. Tell me more
Webinar
Webinar: Beyond “Vanity Metrics”: Key Measurements For Customer Engagement
In this webinar, Amanda Record, Associate Director, CRM at GOAT Group and Neha Aletty, Strategic Business Consultant at Braze, discuss how an effective measurement program gives brands information to understand the efficacy of their customer engagement program and how to iterate and improve upon it successfully. They also dig into understanding what to track, what to measure, and what impact understanding measurement holistically can have on a brand’s marketing strategy. Tell me more
Webinar
The Future of Moments-Based Engagement
For brands to truly put their customers first, they need to be able to engage with them directly in the right moment, with the right message, on the right channel. But what do brands need to consider when it comes to finding the right customer engagement platform? Find out in this webinar with guest speaker Stephanie Liu, Analyst at Forrester and Kathryn Harmon, Product Marketing Manager at Braze. Tell me more
Webinar
Future of Retail: Opportunities for Brands in the New Normal
In this webinar, the panel examines the impact of COVID-19 on consumer behaviors and perspectives, provides retailers with actionable guidance on improving purchase and retention rates and examines what tactics will be successful for the 2020 holiday season. This panel features Allison Edgerton, President US at Birchbox and Doug Stephens, Founder of Retail Prophet and is moderated by Sara Spivey, CMO at Braze. Tell me more
Report
The Total Economic Impact Of Braze
We commissioned Forrester Consulting to conduct a Total Economic ImpactTM study to analyze the return on investment (ROI) brands gain by using Braze. With Braze, brands empower their team members to deliver cross-channel experiences that deepen customer relationships. The result? Tell me more
Guide
Web Messaging Guide
If you are committed to customer engagement that reaches consumers where they are, then web messaging is for you. This comprehensive guide examines web push notifications and in-browser messaging, from basic principles to best practices from top-brand case studies. Whether your audience is on desktop, tablet, or mobile web browser, we’ve got you covered for effective, personalized web messaging. Tell me more
Guide
Push Notification Guide
If you’re looking to master the art of push notifications to boost engagement, look no further than this in-depth guide. Learn how leading brands are expanding this channel’s possibilities to boost cross-channel engagement and what you need to to get it right. Tell me more
Guide
In-App Message Guide
We live in a connected world. Every screen is a window of opportunity, a chance to engage with your customers. Looking for the best way to keep the conversation going? Look no further than in-app messages, the most effective channel for customer engagement. Learn how to get it right (and what pitfalls to avoid) from brands like Burger King, Delivery Hero, and more in our exclusive In-App Messages guide. Tell me more
Report
Braze Named a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020
Braze Named a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020 Tell me more
Webinar
Nurturing Empathy In Customer Communications
With everyone sheltering in place for the last 4 months, many brands have seen explosive growth in new users. This spike in customer acquisition has increased challenges in retention forcing brands to quickly adapt their communication strategies. We as humans expected brands to listen to us, to understand us, and to be compassionate and empathetic in their communications to us. One of the industries that has stood out successfully during this time is QSR and On-Demand. Tell me more
Webinar
The State of Retail Now and Beyond the Holidays
In this webinar, Neha Aletty, Strategic Business Consultant at Braze and Julie DeForest, Sr. Marketing Director at Overstock will examine customer engagement trends against the backdrop of today’s complex pandemic environment, in addition to what benchmarks look like for the holiday season and beyond. Tell me more
Guide
The Future of Retail: Opportunities for Brands in the New Normal
As you may have already heard a thousand times now, we’re living through truly unprecedented times. COVID-19 stopped much of the world’s economy in its tracks, and the retail industry is no exception. How are retailers and consumers adjusting to the new normal? To help retail brands navigate the current climate, Braze partnered with Wakefield Research to conduct an 8,000-person global survey to gain deeper insight into consumer behavior and perceptions. Tell me more
Guide
Singles Day Marketing Guide
Since its emergence over a decade ago, 11/11 (also known as Singles Day) has grown into the pinnacle consumer sales event in the APAC region. Braze partnered with Barbarian to break down everything brands need to master Singles Day and prime themselves for the rest of the holiday season. Tell me more
Guide
Customer Engagement Platforms: A Buyer's Guide
Choosing a platform that supports real-time, cross-channel customer engagement isn’t just a nice-to-have anymore: It’s a necessity. But find a solution that’s tailored to your specific business needs, enables you to deliver relevant experiences, and fits seamlessly into your existing tech stack? Not so easy. We created this guide to make sure you get it right. Tell me more
Webinar
2020 Humanizing Patient Engagement
The impact of COVID-19 has caused the healthcare industry to change more in the last three months than it has in the past 50 years. This abrupt transition has increased challenges in patient engagement forcing marketers to adapt in unprecedented ways and to respond to huge shifts in patient behavior all while reacting to daily policy changes. Tell me more
Webinar
Webinar: The Rise of the Modern Tech Ecosystem
From social media to push notifications, there are so many ways to communicate to consumers these days. But brands can’t afford to send any old message: 90% of consumers are annoyed by irrelevant marketing messages. Tell me more
Guide
2020: The Year of Streaming
With many new media juggernauts entering the ring, it’s clear the new era of streaming is here. How are streaming services adapting in an increasingly crowded field? Braze joined forces and datasets with Apptopia to find out. In 2020: The Year of Streaming, our new report, we examine both how the arrival of these new services and COVID-19’s emergence have impacted the industry. Together, we analyzed and identified key trends and metrics for success to help brands strategize for long-term growth. Tell me more
Report
Braze Data Privacy Report
Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver? Tell me more
Guide
Reach Customers in the Moments That Matter
It’s a brand new decade, and with it comes a new set of expectations. Consumers now expect brands to meet them in their emotional moments of need, and these expectations are always on. It’s never been more imperative for leading brands to deliver brilliant customer experiences all year long. That’s why Braze created the guide, Reach Customers in the Moments That Matter, to help brands stay ahead of the curve. Tell me more
Guide
Brand Humanity Study: How Retailers Can Master Empathy at Scale
Nearly every retail brand understands that human communication is instrumental to the success of their business. But putting humanity into action is easier said than done. At Braze, it’s our mission to forge more human connections between consumers and the brands they love. How can brands deliver human communications at scale? Find out in this powerful study conducted by Forrester Consulting on behalf of Braze that digs deeper into consumer expectations of brands, including retailers. Tell me more
Guide
Key Things Every Brand Should Know About CCPA
With the California Consumer Privacy Act (CCPA) scheduled to begin enforcement on January 1, 2020, the privacy revolution kicked off by GDPR has made its way to the US. This new legislation is a big topic, and it can be scary for brands—especially ones that still need to begin work to become compliant. Read on to get up to speed. Tell me more
Guide
Exploring Today’s Vertical Engagement Stack
Today’s brands are living in an in-the-moment, technology-driven, mobile-first world—and so are their customers. To break out of old habits and transform the way you’re speaking to your customers, you need to take a hard look at the technologies supporting your customer engagement efforts. One key ingredient you may not be leveraging? A vertical engagement stack built on real-time, streaming data. Tell me more
Guide
Braze on Growth & Vision
Real, sustainable growth is critical to the future of your business. Get it right and you can see a whole new world open up, powered by stronger revenue and an expanding customer base. Get it wrong and you’ll watch quicker, more agile competitors surpass you. To ensure you’re on the right track, access our exclusive look at growth and the vision it takes to make it a reality. Tell me more
Guide
Brilliant Experiences, Channel by Channel
Every messaging channel (email, push notifications, in-app messages, and more) serves a different marketing need—and every channel has its sweet spot for leveraging data in a way that grabs attention. In this guide, we’ll look at how you can provide customers with more relevant, personalized experiences by unveiling all the Dos and Don’ts for every channel you use to connect with them. Tell me more
Report
Build Brand Humanity by Mastering Empathy at Scale
More human communication leads to better business results. But putting humanity into action is easier said than done. That’s why we commissioned research conducted by Forrester Consulting on behalf of Braze to dig deeper into this important topic. Tell me more
Report
The Braze Innovation & Strategy
Today’s brands operate in an ever-changing landscape where data-driven, customer-first marketing strategies are essential. To get ahead and stay there, marketers need to embrace a culture of iteration while smartly adopting key new technologies. Tell me more
Guide
Humanity In Action: The Braze Customer Engagement Ebook
The world is only getting more crowded, busier, and more connected, with all kinds of distractions competing for consumers' limited attention. But brands can thrive if they embrace brand humanity and the data, tech, and teams it takes to master modern customer engagement. Get ready with “Humanity in Action,” the Braze Customer Engagement eBook. Tell me more
Report
Braze On Channels & Messaging
Understanding the messaging channels at your disposal and their strengths and weaknesses is an essential part of modern marketing. Make sure you’re up to speed with our exclusive look at outreach channels and digital messaging. Tell me more
Webinar
Webinar: Next Generation Email
Our CEO and Cofounder Bill Magnuson joins eMarketer’s Nancy Taffera-Santos for a Tech Talk on next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI. Tell me more
Report
Braze On Benchmarks & Inspiration
Great customer engagement is built on inspiration. Learn how to embrace data and your own innate creativity to keep your marketing strategy fresh as technology evolves and consumer expectations shift and change. Tell me more
Report
Braze On Ecosystems & Integrations
When it comes to brilliant experiences, it all starts with the right integrations. Bringing the right tools into your technology ecosystem and having the right teams to manage your customer relationships are essential for your success. Tell me more
Webinar
Webinar: The Humanity Difference
Forrester’s Dipanjan Chatterjee is our guest, exploring the findings of the Braze Brand Humanity Index. Then, a special announcement and some actionable takeaways for how your tech can help you achieve Brand Humanity. All with the customer engagement data to back it up! Tell me more
Report
How Human Is Your Brand?
A commissioned study with precedent-setting results, conducted by Forrester Consulting on behalf of Braze Tell me more
Guide
Lifecycle Best Practices: 33 Campaigns To Drive Customer Engagement
To successfully engage your audience across the different stages of the customer engagement lifecycle, you need to know what great lifecycle marketing campaigns look like and how to make them work for you. Get the marketing strategies you need for each stage of the customer funnel. Tell me more
Webinar
Watch On-demand: Insights On Teams, Tech, And Data Around The Human Factor.
On October 4th, 2018, we hosted a great lineup of leaders from top brands—Deloitte Digital, Forrester Research, ABC News, TD Bank, Overstock, Grubhub, and more—who collectively shared insights and best practices on aligning teams, tech, and data around the human factor. Tell me more
Guide
Email Marketing Guide
To get the full benefit of email in a cross-channel world, you need to stay up to speed on what’s possible—and what’s changing. Tell me more
FAQ
17 Things You Need To Know About Gdpr
On May 25th, the EU’s GDPR was officially enforced. Find out the important facts and stats about this data regulation! Plus, hear how Braze prepped for the big day. Tell me more
Map
Mapping Compliance
With GDPR enforcement around the corner, data privacy and security is top-of-mind for marketers. This interactive world map will help you understand some of the most prominent data privacy regulations around the globe and where they apply. Explore our world map of security and marketing regulations. Tell me more
Webinar
Gdpr Beyond Borders: Watch Live
Watch GDPR Beyond Borders to get the insights you need to join #TeamCompliant from a curated panel of lawyers, technologists, marketing experts, and more. Tell me more
Report
2019 Gartner Magic Quadrant For Mobile Marketing Platforms
Gartner evaluated the mobile marketing landscape for the first time. Learn why Braze (formerly Appboy) was named a Leader, and was placed highest for ability to execute out of 15 mobile marketing companies. Tell me more
Report
Braze On Orchestration And Customer Journeys
Brilliant customer experiences take brilliant execution. Learn how charting the user journey and mastering campaign orchestration can make your marketing dreams a customer engagement reality. Tell me more
Report
Human Communication Increases Campaign Conversion Rates By 900%.
We looked at how Braze tools that help drive whether brands are perceived as human can make a business impact. The results? Massive. Tell me more
Guide
The Power Behind The Message: The Nuts And Bolts Of Effective Personalization
To support effective customer engagement, you need to understand the different types of personalization, identify which ones fit your specific needs, and determine what it takes to execute on those specific personalized experiences. Here's how to do it. Tell me more
Guide
Cross-channel Onboarding Guide
First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships. Tell me more
Report
#braintrust: Braze On Data & Ai
What was once fodder for sci-fi movies is now a crucial element for any business: Data and AI. See how, when used correctly, these powerful tools can propel your business forward. Tell me more
Report
#nofilter: Braze On Security
Customer data privacy regulations and business security practices are literally the talk of 2018. In #NoFilter, our experts are exploring it all. Tell me more
Report
How Cross-Channel Messaging Drives Engagement
Messaging matters—but cross-channel messaging really moves the needle. Get the full scoop on what cross-channel can mean for engagement. Tell me more
Guide
