Slush 2022: How Startups and SMBs Can Design Their Company’s Path

Today, startup brands and businesses face large challenges across almost every industry. As consumer habits change, brands and businesses need to align with consumers' expectations and demands in order to weather socioeconomic changes.

At Slush 2022, Braze joined 12,000 curious minds at the Helsinki Expo and Convention Center to discuss the ideas behind groundbreaking entrepreneurship. Bill Magnuson, Cofounder and CEO at Braze, sat down with Matt Jacobson, General Partner at ICONIQ, to discuss how growing and scaling at the right speed have been critical to creating a sustainable business model at Braze. Bill discussed how the company was founded on the adoption of smartphones and the change it would create in businesses and society. This early recognition of mobile’s always-on connectivity in building authentic long-term relationships became a core pillar of differentiation for Braze as a customer engagement platform.

In this session, Bill shares his thoughts on how businesses can both envision and create their company’s path to success.

Interested in hearing more about how SMB brands are successfully ? Discover how using more messaging channels means more impact.