Braze is Named a Leader in Cross-Channel Campaign Management
Over the past year and a half, brands across industries have had to rethink what customer engagement means—increasingly turning to and relying on cross-channel campaign management to meet their customers wherever they are in the moments that matter the most.
Accelerating digital adoption isn't easy, but when organizations are able to make the shift from single-channel to cross-channel engagement, they can create customer-centric campaigns that drive business results, purchases per user, retention, and lifetime value (LTV). And that's something we're passionate about, and something we help brands of all sizes—from household names like Pizza Hut and Canva to small businesses, startups, and mid-size companies—accomplish, by empowering them to orchestrate their messaging and experiences across channels and deliver 1:1 personalized experiences.
That's why it's an honor to be named a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021. As part of this selection process, Forrester evaluated 13 cross-channel campaign management solutions across 30 key criteria. Braze received the highest scores in two of the report's three main categories:
Strategy: In the report, Forrester notes that Braze "impresses with its vision to forge human connections between customers and brands."
Market presence: “Braze has well more than 100 customers in each of a diverse range of vertical sectors, including retail and e-commerce, health and lifestyle, financial services, telecommunications, media, and publishing… it has an established presence in all major geographies, and 15% of its customers are enterprises," the Forrester report states.
Each year, more brands trust Braze to engage with their customers, and we believe this report demonstrates that Braze is a visionary leader in the space.
Highlights from The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021
In addition to these recognitions, as part of Forrester's evaluation, Braze also received:
The top score in the report's campaign design criterion, calling attention to the ease with which our Canvas campaign builder helps marketers design in-product mobile and web experiences paired with out-of-product channels like email, push, and SMS.
The highest possible scores in 12 of the criteria, including:
Product vision: We're passionate about building out the Braze platform with meaningful input from our customers and our product vision is guided by three key principles—empowering our customers to listen, understand, and act on best-in-class customer engagement across channels.
Innovation roadmap:We're continuously adding new features and our latest updates are designed to help marketers meet the needs of the next normal.
Performance:In the last year, we've sent 1 trillion messages and helped our clients keep 3 billion monthly active users engaged globally.
Supporting products and services: Here Forrester highlighted, “One reference opined, ‘Braze’s customer service and documentation are the best in the industry, and they are willing to customize and work through scrappy solutions.’” We've also built out Learning at Braze and our Braze Bonfire community, among our additional resources for our customers.
Earning this recognition as a Leader in cross-channel campaign management comes on the heels of Braze being selected as a Leader in the "The Forrester Wave™: Mobile Engagement Automation, Q3 2020," earning the highest scores in both the report's Current Offering and Strategy (tied) categories.
In The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, Forrester notes that Braze has built on our success with mobile engagement automation to tackle the needs of cross-channel campaign management (CCCM). The report goes on to say: “[Braze] sets this study’s benchmark for the largest CCCM install base, because nearly 60% of its customers use its solution for at least three channels.”
Read the full report here to see why more marketers trust Braze to drive the future of customer engagement.
Thank You to Our Customers, Partners, and Team
We're here because of you—and your dedication to keeping customers engaged in more personalized, relevant, and human ways. Thanks to your feedback, support, and innovative ideas, we're making the goal of orchestrating seamless cross-channel experiences a reality.