Braze Announcements

Braze is Named a Leader in Cross-Channel Campaign Management

Kathryn Harmon By Kathryn Harmon Aug 12, 2021

Over the past year and a half, brands across industries have had to rethink what customer engagement means—increasingly turning to and relying on cross-channel campaign management to meet their customers wherever they are in the moments that matter the most.

Accelerating digital adoption isn't easy, but when organizations are able to make the shift from single-channel to cross-channel engagement, they can create customer-centric campaigns that drive business results, purchases per user, retention, and lifetime value (LTV). And that's something we're passionate about, and something we help brands of all sizes—from household names like Pizza Hut and Canva to small businesses, startups, and mid-size companies—accomplish, by empowering them to orchestrate their messaging and experiences across channels and deliver 1:1 personalized experiences.

That's why it's an honor to be named a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021. As part of this selection process, Forrester evaluated 13 cross-channel campaign management solutions across 30 key criteria. Braze received the highest scores in two of the report's three main categories:

  • Strategy: In the report, Forrester notes that Braze "impresses with its vision to forge human connections between customers and brands."

  • Market presence: “Braze has well more than 100 customers in each of a diverse range of vertical sectors, including retail and e-commerce, health and lifestyle, financial services, telecommunications, media, and publishing… it has an established presence in all major geographies, and 15% of its customers are enterprises," the Forrester report states.

Each year, more brands trust Braze to engage with their customers, and we believe this report demonstrates that Braze is a visionary leader in the space.

Highlights from The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021

In addition to these recognitions, as part of Forrester's evaluation, Braze also received:

    Earning this recognition as a Leader in cross-channel campaign management comes on the heels of Braze being selected as a Leader in the "The Forrester Wave™: Mobile Engagement Automation, Q3 2020," earning the highest scores in both the report's Current Offering and Strategy (tied) categories.

    In The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, Forrester notes that Braze has built on our success with mobile engagement automation to tackle the needs of cross-channel campaign management (CCCM). The report goes on to say: “[Braze] sets this study’s benchmark for the largest CCCM install base, because nearly 60% of its customers use its solution for at least three channels.”

    Read the full report here to see why more marketers trust Braze to drive the future of customer engagement.

    Thank You to Our Customers, Partners, and Team

    We're here because of you—and your dedication to keeping customers engaged in more personalized, relevant, and human ways. Thanks to your feedback, support, and innovative ideas, we're making the goal of orchestrating seamless cross-channel experiences a reality.

    Kathryn Harmon

    Kathryn Harmon

    Kathryn is the Product Marketing Manager, Analyst Relations at Braze. When she’s not marketing our product here at Braze HQ, you can catch her grooving around Central Park, crushing a sudoku, or meticulously crafting the perfect piece of avo toast.

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