For the first time in three years, Collision—North America’s fastest-growing tech conference—returned in person this year. Held June 20–23 in Toronto, Canada, by Web Summit, which runs many of the world’s largest technology events, Collision connects people and ideas that change the world.

At this year’s Collision, Braze Cofounder and CTO Jon Hyman took to the stage alongside Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald’s and moderator Allison Schiff, Managing Editor of AdExchanger, for a panel titled “The art and science behind great campaigns.” During the session, the panelists discussed growing expectations among consumers when it comes to personalized and memorable brand experiences that surprise and delight, as well as the need to provide value to customers in their everyday lives. To rise above the competition, brands need the right tools to deliver real-time, relevant experiences that stand out from the rest.

In this session, learn from experts about how brands, marketers, and technical teams can pair art and science to create brilliant, innovative experiences that engage consumers and build loyalty. Watch the full panel discussion below:

Ready to take your customer engagement strategies to the next level? For more information on how companies can drive transformation through focusing on seamless customer experiences, check out Braze.com.