As winter gives way to warmer weather and we settle into the new normal, Braze is offering a fresh look into our spring product updates, dedicated to all the ways your brand can drive customer retention through relevant and highly personalized experiences. In a time when customer expectations continue to rise (and those same customers can churn at any moment), brands that foster a more personalized, human customer experience will rise above the rest.
While advanced personalization sounds great in theory, actually delivering these kinds of experiences for each and every customer is no small feat. That’s why we’ve been hard at work over the last few months building new features and updating existing ones to make this easier for your brand to master. Ready to embrace data-driven decision-making? Looking to deliver cohesive cross-channel experiences that truly resonate with your customers? You’re in the right place.
(Don’t have time to read all about our new features? No problem! Download and share our Spring Launch Product Brief with your team to get up to speed.)
Delivering relevant and memorable experiences at scale requires in-the-moment access to data. Gain a better understanding of the behaviors that drive customer engagement and impact campaign effectiveness through our enhanced data reporting and analytics features. With the introduction of native Campaign Retention Reports and our expanded partnership with Snowflake, a leading cloud data platform, marketers can now gain actionable data insights faster and easier than ever before.
“These reports have allowed us to better visualize and easily understand how each of our campaigns impacts retention, directly from the dashboard,” said Lizzie Landis, Growth Marketing Manager at Ibotta. “We're excited to continue measuring campaign effectiveness with these reports and look forward to leveraging more Braze reporting capabilities in the future.”
“Since our partnership announcement last year, our relationship with Braze has grown tremendously,” said Bill Stratton, VP of Media Industry Strategy at Snowflake Inc. “We are pleased to support Braze’s expansion of Snowflake Secure Data Sharing for joint customers worldwide. With Braze and Snowflake, customers can drastically reduce time to insights and leverage those insights to inform and improve their overall digital engagement strategies.”
Expand the reach of your customer journeys by coordinating and optimizing cross-channel experiences directly from the Braze platform. As customer acquisition costs continue to rise, marketers are looking for the most effective ways to engage their existing audiences across various channels and testing methods. Braze enables seamless cross-channel orchestration with the latest updates to Canvas, our customer journey tool, and Content Cards, which can support persistent and targeted content delivered within an app or web experience.
Utilize dynamic creative content designed to help your customer engagement strategy turn heads. To make it easier for brands to deliver advanced personalized within their cross-channel campaigns, we’ve launched support for MMS (multimedia messaging service) and partnered with Movable Ink, a leading visual experience platform.
To learn more about each of these product updates, tune into our Spring Customer Webinar. Join our Product team as we take an even closer look at our products, use cases, and best practices in a single info-packed hour.
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