Personalize Cross-Channel Visuals in the Moment With Braze and Movable Ink

Todd Grennan By Todd Grennan Mar 24, 2020

Thanks in large part to the rise of mobile, today’s brands are operating in a fast-changing, real-time world. Consumers engage with the brands they patronize on a more frequent basis and across a variety of different platforms and devices. That creates a lot of opportunities for effective customer engagement—but also lots of chances for brands to send irrelevant or out of date messages if they don’t have their act together when it comes to personalization.

In order to meet the needs of consumers today, brands need the data, technology, and strategy to serve up highly personalized experiences to their customers in the moment. To make it easier for brands to leverage advanced personalization to their cross-channel messaging, Braze is pleased to announce a new partnership with leading visual platform experience provider Movable Ink. This new integration makes it possible for marketing, growth, and engagement teams to enrich mobile messages (push notifications, in-app messages, and Content Cards) and email alike with Movable Ink’s advanced image personalization capabilities, supporting the kinds of highly individualized, cross-channel experiences that consumers crave.

“Mobile is a fantastic complement to email’s broad reach,” says Vivek Sharma, CEO of Movable Ink. “A consumer that chooses to download a brand’s mobile app and continues to use it regularly signals a deep relationship based on value, utility and trust. We’ve seen great use cases during the preview phase of our mobile solution and this general availability opens the floodgate for mobile marketing innovation and its potential to drive engagement, loyalty and sales.”

Braze and Movable Ink: What We Make Possible

This new partnership between Movable Ink and Braze is designed to help brands complement their existing personalization efforts and provide users with vivid, eye-catching and highly customized messaging experiences that never feel out of date. By using Braze and Movable Ink in tandem, brands can now take advantage of a number of new benefits, including:

1. Automated Content Generation

While personalized, one-to-one brand experiences are a key need in today’s marketing landscape, few consumer brands have the resources or bandwidth to custom-make individualized visual creative for every one of their customers. With Movable Ink and Braze, you can solve that issue by automating the creation of personalized visual experiences for both rich push notifications and in-app messages, leading to faster time-to-market and a simpler, less-costly content creation process.

2. Data-Activated Creative

Your customers’ experience of your brand doesn’t stop when you press send. With Braze and Movable Ink, you can take advantage of real-time data from a variety of sources to power attention-grabbing, in-the-moment visual personalization. Think sale countdown timers within rich push notifications informed by real-time pricing and inventory data; or live-updating loyalty reward balances in your in-app messages. The possibilities are endless!

3. Contextual Content in the Moment

Great marketing speaks to the people in the context of their lives. By combining the power of the Braze and Movable Ink platforms, brands can leverage data on users’ location, local weather, time zone, device type, and more to serve up highly relevant, customized visual content within push, in-app messages, and Content Cards that fits the moment and the situation that each recipient finds themselves in.

Final Thoughts

Interested in learning more about this powerful integration—and maybe even start using it? Just visit the Braze/Movable Ink documentation page or reach out to your Braze Customer Success Manager (CSM) to get the ball rolling.

Todd Grennan

Todd Grennan

Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.

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