APAC


Braze Expands APAC Footprint to Include Indonesia

Team Braze By Team Braze Sep 25, 2023

Just five years after we opened our first office in the APAC market in Singapore, our presence in the region is growing. Building off of this year’s acquisition of North Star and the official launch of Braze Australia, we’re pleased to announce the debut of a brand new Braze office in Jakarta, Indonesia.

We’ve fostered close relationships with the Braze community in Indonesia over the last five years, including hosting two major Get Real with Braze events in collaboration with marketing leaders from Tiket.com, Pintu, Sayurbox, Pinhome, PT Bank Jago Tbk, Bukalapak, MIFX, and Merkle Indonesia. The establishment of a local office allows us to closely align our technology and people on the ground with Indonesian enterprises and take our partnerships to the next level.

On September 20, 2023, we celebrated this important milestone with a launch event in Jakarta, where our customers and partners in the region had the chance to meet with the Braze Indonesia team in person, get updates on the Braze product roadmap, and unlock marketing and customer engagement insights from leading Indonesian brands. We look forward to enabling our Braze users in Indonesia to forge stronger connections with their customers.

Brands such as Indonesia’s leading OTA for budget travel, Pegipegi, have found success driving customer engagement and loyalty with Braze, outcomes that we believe will only accelerate with our expanded footprint in the country.

“Customer support, for me personally, is very important and Braze’s customer success team is very incredible…They’re always open to assist us with our needs, our requests, our complaints—they’re always willing to go the extra mile to help us out with whatever we want to achieve.”
—Kevin Sopannata, Senior Brand Manager at Pegipegi (WATCH: How Pegipegi Drives Customer Engagement and Loyalty with Braze)

The timing of the opening of Braze Indonesia couldn’t be better, as more marketers embrace the power of artificial intelligence (AI) in marketing and drive stronger results faster with Sage AI by Braze, our advanced AI and machine learning capabilities that power more effective customer engagement campaigns and strategies.

Braze Boosts Retention, Conversions, and Sales for APAC Brands

From Sephora SEA and Uber Carshare to Rakuten Viber and iHeartRadio Australia, Braze empowers APAC companies to reduce cart abandonment and churn, drive more revenue, and extend customer lifetimes and customer lifetime value. Take a look at our APAC customer case studies to see why Braze is the go-to partner for customer engagement in the region.


Team Braze

Team Braze

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