Published on November 06, 2019/Last edited on November 06, 2019/2 min read
Effective and efficient use of data—particularly customer data—is what sets apart successful from struggling brands in today’s modern landscape. It’s the key to creating high quality customer experiences as well as fueling growth, optimization, and engagement.
At Braze, we strive to provide best-in-class technology that allows our customers to quickly and effectively use that data—and partnering with best-in-class data visualization platform Looker is a key part of that effort. Together, we help brands listen, understand, and act on their customer’s expectations in a human way. Whether you need to improve time-to-action, drive data adoption across teams, or create actionable customer segments, the Looker and Braze platforms work seamlessly to identify and address your data needs.
Today, we’re proud to announce that we received the Best Platform Solution award at Looker’s 2019 JOIN Conference. The recognition not only speaks to what we’ve accomplished here at Braze, but also the work that’s gone into partnering productively with Looker and other key Braze Alloys technology partners to support brands and their customer engagement needs.
“Business Intelligence teams are informing marketing decisions more and more, which makes our partnership with Looker critical,” said Spencer Burke, VP, Growth at Braze. “We can stream marketing data (sends, opens, clicks, behavior data, etc) in near real-time to a customer data warehouse and combining that capability with Looker Blocks allows BI teams to get deep insights in minutes, not weeks. Additionally, the Looker Action Hub makes it easy to push those insights back into Braze so marketing teams can act and adapt quickly. Our customers have found it incredibly valuable so far. I'm looking forward to continuing to invest in this partnership with Looker and cannot thank them enough for this award.”
To learn more about what Braze and Looker can do together, visit the Braze Alloys technology partners page.
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