We’re pleased to announce our partnership with digital publishing solution App Studio.

App Studio users will now be able to take advantage of Appboy’s customer segmentation, tailored push messaging and multivariate testing to strengthen their user engagement efforts. By getting to know your users on a granular level based on social, behavioral, demographic, in-app purchase data and more, it’s possible to create content for your audience in a more meaningful, relevant way. And via our multivariate testing feature, you’ll discover what messaging generates the maximum amount of conversions, which amounts to better ROI.

For more details on our partnership, visit App Studio’s website.