What's next for marketers: Power exceptional customer experiences and boost usability for marketers with new messaging channel enhancements from Braze

Every year, our Forge conference brings together a community of marketers, technologists, and innovators who are shaping what customer engagement looks like today and imagining what it could look like tomorrow. This event is also when we get to share the latest advancements we’ve been building across the Braze platform—and this year, the energy feels especially high. While AI is opening up exciting new possibilities (and we’ve got a lot to say on that front!), our team is also continuing to expand and strengthen the core of the Braze platform to give marketers more speed, more interactivity, and more confidence in their work.

From removing the bottlenecks that slow down personalization, to introducing richer, more dynamic customer experiences, to making it easier than ever to deliver reliable engagement at scale, this year’s Forge announcements are all about one thing: empowering marketers to move faster, think bigger, and rediscover creativity for what’s next.

Moving at the speed of your customers

For marketing operations teams and data-driven CRM leaders alike, one of the biggest challenges they face is turning customer insights into action—and doing it quickly. Too often, this process depends on engineering support, with teams waiting for data pipelines to sync or writing SQL just to build the audiences and campaigns they need.

To help address this issue, we've continued to invest deeply in the Braze Data Platform (BDP), supporting brands as they work to unify, activate, and distribute their data with ultra-low latency, from nearly any source. Building on last year's introduction of Zero-Copy Segments, we are pleased to announce an expansion to these capabilities: Zero-Copy Canvas Triggers (Early Access Q4).

This release further strengthens the BDP, while empowering marketers to deliver advanced personalization via source data in their cloud data warehouse—like Snowflake, BigQuery, or Redshift— without ongoing technical support. With zero-copy data access, it will be possible to launch a welcome series the moment a first purchase happens or send a loyalty offer as soon as someone reaches VIP status, without data replication or delays.

eCommerce attributes (Early Access Q3) will give lifecycle and campaign marketers the ability to automatically generate key fields like purchase frequency, average order value, or churn risk. Instead of submitting requests to technical teams or waiting on queries, marketers will be able to build smarter segments—for instance, pulling together all dormant users ready for reactivation or repeat buyers primed for upsell—in moments. Together, these features will turn customer data into a real-time engine for engagement and give teams the agility to keep pace with their customers.

Experiences that invite customers in

For lifecycle marketers, reaching the right audience is only half the challenge. The other half is making sure those messages spark engagement and guide customers toward action. With new formats across the WhatsApp Business Platform, RCS for Business, email, and in-product channels, marketers can now create richer, more interactive experiences that feel natural and seamless. Customers can complete signups right inside WhatsApp Flows (Early Access), or tap through a product showcase in an RCS rich card (Early Access) without leaving the conversation—and in the future will be able to explore seasonal offers in a swipeable WhatsApp carousel (Early Access Q4). And with WhatsApp Commerce (Generally Available), brands can pull directly from their Meta Catalog to display products and services in the chat, making it easier for customers to discover, compare, and purchase in the moment.

These tools also give marketers more ways to collect insights and personalize further. With new drag-and-drop survey blocks (Generally Available) in apps or landing pages, teams can gather zero-party data on preferences and satisfaction in minutes. In addition, dynamic product blocks in email (Early Access) allow them to easily surface the most relevant items from a catalog. Plus, with Gmail Deal Cards (Generally Available), marketers can surface key offers at the top of emails in Gmail, making it easier for customers to notice promotions, copy codes, and click through to shop. Together, these updates make it easier to move beyond static campaigns and design experiences that invite customers to participate, not just receive.

Delivering with confidence at scale

Campaign performance depends on more than content or targeting. It also requires confidence that every message is reaching its audience.

Scaling email programs will become simpler with automated IP warming (Early Access Q4). Instead of manually ramping up sending volume and risking deliverability problems, email marketers will be able to rely on built-in controls that establish a strong sender reputation from the start, supporting more impactful email marketing programs.

Together, these updates give teams the transparency and control they need to scale responsibly, reduce noise, and focus on optimizing campaigns rather than managing infrastructure.

A platform built for modern marketers

Taken together, these enhancements reflect a bigger shift: The move toward a world where marketers aren’t limited by technical bottlenecks or clunky workflows. Instead, they have direct access to the insights, creative tools, and infrastructure they need to build campaigns that are timely, personal, and impactful.

At Braze, our focus has always been on combining enterprise power with marketer usability. With these updates, we’re giving teams the freedom to act quickly, experiment boldly, and deliver experiences that keep pace with their customers. When marketers have the right tools, they’re not just running campaigns; they’re shaping what’s next.

Forward-looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated development timelines of, performance of and benefits from Braze, its products and programs, including without limitation BrazeAI™ tools and products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2025, filed with the U.S. Securities and Exchange Commission on September 5, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.