See how our tech stacks up.
No matter where you are in your engagement journey, Braze can take you where you want to be. See how our vertically integrated tech stack can help you gain real time insights, and build more relevant customer experiences.
From data activation and cross-channel journey orchestration, to 1:1 personalization and relevance with AI decisioning, this is how Braze works:
Data Activation
Collect, unify, and activate any amount of data from any source.
Get up and running fast with pre-built connectors to the tools in your tech stack.
Connect Braze to your digital properties, data warehouse, backend systems, and other software with lightweight SDKs, modern APIs, cloud data ingestion, and data transformation.
Build a solid first-party data foundation grounded in historical and real-time customer preferences and behaviors.
Connect your AI tools of choice directly to Braze and use them to easily access and analyze data.
Insights & Segmentation
Build dynamic audiences with powerful tools that are guided by customer insights.
Tap into 100+ out-of-the-box filters or use a flexible SQL composer to reach the right audience.
Anticipate where customer journeys will go, easily moving consumers in and out of relevant segments.
An intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.
Identify and target customers based on their propensity to purchase, churn, or perform any other high-value action.
Journey Orchestration
Put your customers on a faster path to your products and services.
Send users down the next best path or experience with drag-and-drop components for branching, delays, audience syncs, and messaging.
Build highly responsive experiences that immediately react to customer actions.
A/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.
Improve the metrics that matter most to your business with autonomous AI decisioning agents.
Personalization & Relevance
Scale personalization to deliver experiences your customers crave.
Easily embed personalized attributes, products, content, promotions, recommendations and more into messages on any channel.
Automatically trigger journeys and messaging based on sub-second customer behaviors and cross-channel interactions.
Personalize across touchpoints at the individual customer level with AI decisioning.
Cross-Channel Action
Create consistent customer experiences across every touchpoint—all from a single platform.
Design, launch, and connect across your favorite and most important channels: email, SMS, push notifications, WhatsApp, and more.
Easily embed dynamic products, content, promotions, and more into cross-channel messages.
Use rich first-party data to dynamically target, trigger, and deliver ads across Meta, Google, Pinterest, Snapchat, TikTok, and Criteo.
Engage customers on the most relevant channel, at the right moment.
BrazeAI™
A brilliant customer engagement advisor, right at your fingertips.
Anticipate customer behaviors with a stream of rich, first-party insights.
Boost your creativity, strategy, and productivity with a team of AI assistants and agents.
Deliver relevant, 1:1 experiences at rapid speed and massive scale.
Continuous Insight & Feedback
Prove your impact with ongoing analytics at every stage of engagement.
Visualize engagement across channels, track key business metrics, and report with confidence.
Show how your customer engagement efforts drove incremental conversions using global holdout groups.
Collaborate with a team of AI agents, all ready to drive mutual value for your customers and your brand.
"Braze has designed its platform’s user interface to help marketing leaders achieve complex tasks with ease — an aspect frequently praised by Peer Insights reviewers. For example, Braze integrates its analytics suite into its native journey builder, Canvas, helping marketing leaders personalize journeys based on likely performance with just a few clicks."
2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
