Unique customer twists and turns

Add value to every unique customer journey with individualized paths and destinations. Create and orchestrate triggered actions and steps that reflect customer characteristics and goals.

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Zip past awkward silences

Customers should never face a dull moment. Send them on new journeys based off of previous interactions and behaviors—from opening an email to a mobile purchase.

Embrace new territory

Remember: your customers only see one brand—not individual teams. When it's time to switch up, blend your messaging across web, mobile, and more to uncover your most effective routes to conversions.

Go Cross-Channel

First impressions matter. Yes, even in your marketing

A personalized, cross-channel onboarding experience is the first step in a lasting customer relationship.

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ROBUST CUSTOMER PROFILES

Let customers be your guide

Your customer profiles should inform your entire approach. Age, gender, location, purchases, likes, and other key characteristics are included for each person — not device or email address. Braze uses your customer profiles to help you segment, personalize, and optimize messaging as you go. The more you know, the better.

EXPERIMENTATION AND OPTIMIZATION

Set the bar higher

Brilliant customer experiences don't just happen overnight. Test multiple variations of any given message to see what can be improved. Use Canvas, our visual experimentation tool, to experiment with channels, timing, triggers, segments, and other factors. Everything is here to help you optimize and grow.

EXPERIENCE CONTROLS

Keep your cool

The quickest way to lose a customer is to bombard them with too many messages or something they're not interested in. Our experience controls work to keep that from happening. All it takes is hitting a few switches to put a few limits on your sending.

TEAMS AND COLLABORATION

Break down barriers

Your brand is greater than the sum of its parts. Bring your company together on Braze. Create folders for Product, Engineering, Marketing, and other departments. Stay organized with clear categories for every task, along with filters and tags. Control access across the world and subdivide audiences across regions, languages, and more.

Travel and Hospitality

Mobile's changed how customers perceive ease, speed, and convenience. What does that mean for you?

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Five Brands Redefining Travel

Airbnb and momondo are among the new leaders in travel marketing. Learn from the experiences that strengthen their customer loyalty.

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Keys to Engaging Your Customers

Looking for smarter, fresher ways to whet your customers' appetites? Here are three new-school rules for quick service engagement.

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GDPR Compliance

Avoid an expensive headache by joining #TeamCompliant with Braze. Prepare with the facts, stats, and key developments surrounding the EU's new General Data Protection Regulation.

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2-Factor Authentication, Whitelisting, and more

Our enterprise-grade permissions systems, airtight governance, and strict access controls ensure that your data stays in the right hands.

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Cross-Channel Personalization

Personalize messaging across channels using your customer data. This personalization scales, so that you can be thoughtful whenever, wherever.

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Retail & Ecommerce Section

Generic messaging. Bad mobile experiences. Amazon. Your new bottom-line enemies, revealed.

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Urban Outfitters & Anthropologie's Accuracy

These popular brands use data-infused campaign messaging to bridge the gap between real-world and digital behaviors.

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1-800-Flowers' Abandoned Cart Magic

The old abandoned cart trick—it brings customers back every time. All it takes is some nimble experimentation and strategic personalization.

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Delivery & Transportation

The market's growing and expectations are higher than ever. Every trip matters. Every order counts.

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Delivery Hero Optimizes Satisfaction

Delivery Hero processes 12 million orders over 34 markets. But every customer still gets personalized, real-time messaging across devices. #goals

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Lyft Fuels Amazing Experiences

This transportation titan uses experimentation to learn what works for each passenger and optimize experiences at scale.

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Media & Entertainment


News travels faster. Everyone's talking at once. Your customers have new expectations—see what they are.

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ABC News's Trailblazing Campaigns

Learn why ABC News came out on top during one of the busiest nights of the year: America's 2016 election.

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The Oscars: Your Big Opportunity

Hollywood's big night drew 34.3 million viewers in 2016. Here are the best ways to shine during the main event.

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Your marketing stack doesn’t end with Braze!

Learn how you can integrate us with 45 different tech partners to elevate your marketing.

See Our Partners