Unique customer twists and turns

Add value to every unique customer journey with individualized paths and destinations. Create and orchestrate triggered actions and steps that reflect customer characteristics and goals.

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Zip past awkward silences

Customers should never face a dull moment. Send them on new journeys based off of previous interactions and behaviors—from opening an email to a mobile purchase.

Embrace new territory

Remember: your customers only see one brand—not individual teams. When it's time to switch up, blend your messaging across web, mobile, and more to uncover your most effective routes to conversions.

Go Cross-Channel

First impressions matter. Yes, even in your marketing

A personalized, cross-channel onboarding experience is the first step in a lasting customer relationship.

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ROBUST CUSTOMER PROFILES

Let customers be your guide

Your customer profiles should inform your entire approach. Age, gender, location, purchases, likes, and other key characteristics are included for each person — not device or email address. Braze uses your customer profiles to help you segment, personalize, and optimize messaging as you go. The more you know, the better.

EXPERIMENTATION AND OPTIMIZATION

Set the bar higher

Brilliant customer experiences don't just happen overnight. Test multiple variations of any given message to see what can be improved. Use Canvas, our visual experimentation tool, to experiment with channels, timing, triggers, segments, and other factors. Everything is here to help you optimize and grow.

EXPERIENCE CONTROLS

Keep your cool

The quickest way to lose a customer is to bombard them with too many messages or something they're not interested in. Our experience controls work to keep that from happening. All it takes is hitting a few switches to put a few limits on your sending.

TEAMS AND COLLABORATION

Break down barriers

Your brand is greater than the sum of its parts. Bring your company together on Braze. Create folders for Product, Engineering, Marketing, and other departments. Stay organized with clear categories for every task, along with filters and tags. Control access across the world and subdivide audiences across regions, languages, and more.