BrazeAI™

You lead, AI amplifies

BrazeAI™ helps marketers drive more meaningful engagement—powered by composable predictive, generative, and agentic intelligence that adapts across touchpoints.

a phone with a brazeal logo on it

MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY

BrazeAI SIZZLE

Smarter work, better experiences

Activate richer context

Anticipate customer behaviors with a stream of rich, first-party insights.
Learn more

Amplify with intelligence

Boost your creativity, strategy, and productivity with a team of AI assistants and agents.
Learn more

Personalize every interaction

Deliver relevant, 1:1 experiences at rapid speed and massive scale.
Learn More

Context

Deepen your insights and anticipate customer behavior

Anticipate customer behavior

Identify and target customers based on custom predictions and shape future engagement.

Engage customers on their terms

Meet customers on the channels they use most, at the times they engage, and with the messaging they prefer.

Make helpful recommendations

Use past behavior to suggest the next best product or content to resonate with each customer.

Retail company increased their purchase conversion rate by 35% by using AI Item Recommendations in their out-of-stock emails
Read Case Study
a phone with a movie canon advertisement on it

Intelligence

Amplify your marketing
with a team of BrazeAI™ agents

Accomplish more in less time

Move beyond repetitive, time consuming tasks and focus on creative thinking and strategic goals.

Unleash your creativity

Describe your vision and let creative AI agents rapidly create on-brand, dynamic content.

Make better decisions on the fly

Use BrazeAI™ for actionable recommendations, intelligent analytics and smart segmentation.

Break through technical blockers

Tackle complex tasks like code and report generation with simple prompts to free up technical resources.

Welcome Pickups logo

"One of my favorite Braze features is the BrazeAI™ Liquid Assistant. It has made my life so much easier when it comes to writing liquid and allowed me to personalize my messages within seconds."

Jovana Kovac
Digital Marketing Specialist, Welcome Pickups
a screenshot of a welcome email for new subscribers

Interaction

Elevate human impact with BrazeAI Decisioning™

True 1:1 relevance, at scale

Go beyond segments with decisioning agents that learn, adapt, and deliver truly personal experiences in real time.

Test more, guess less

Uncover what clicks with your customers, faster—then keep innovating without the wasted effort.

Drive up the bottom line

Put the right offers, incentives, and campaigns in market—and maximize the metrics that matter most: profit, revenue, efficiency, and CLV.

Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value
Read Case Study
a collage of cards with one that says percentage uplift

The BrazeAI™ Difference

Real-time
context

Braze continuously ingests context, processes it in real time, and makes it immediately available for BrazeAI™ intelligence.

Composable intelligence

BrazeAI™ natively embedded at every layer of our platform and can be combined and recombined across leading models for engagement use cases.

Cross-channel interaction

BrazeAI™ makes the output of its models quickly available for cohesive interaction on any channel.

Proven expertise, 
results, and scale

Braze is equipped with years of AI decisioning experience and AI-dedicated teams configuring and deploying AI agents.

FAQ

What is BrazeAI™?
In what ways does BrazeAI™ improve personalization?
How can BrazeAI™ help optimize campaigns?
What AI technologies power BrazeAI™?
How can BrazeAI™ help improve experimentation and testing?
What marketing outcomes can BrazeAI™ help improve?

Reimagine what’s possible with AI