Braze Unveils Powerful New Features to Supercharge Creativity and Help Marketers Build Personalized, Real-time Experiences Across Channels

Enhancements for self-serve data activation, such as Zero-copy Canvas Triggers, make it easier than ever for marketers to act on insights without technical overhead

New features for interactive messaging, including WhatsApp Commerce, Flows, and Carousels, let marketers build dynamic, cross-channel campaigns

Email onboarding enhancements empower marketers to automatically ramp and scale their programs without risking deliverability

LAS VEGAS, September 30, 2025 — Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, unveiled a series of powerful, new platform enhancements today at Forge 2025, its annual customer conference, to help marketers create personalized and interactive experiences quickly, autonomously, and at scale. From Zero-copy Canvas Triggers to WhatsApp Commerce, Flows and Carousels to enhancements to RCS for Business, these new features empower marketers to launch dynamic, cross-channel campaigns with less friction, greater scale, and higher impact.

The industry is at a crossroads. While consumers increasingly expect personalized, real-time experiences, many marketers are still held back by fragmented tools and siloed data. As a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the third consecutive year, Braze is focused on helping brands navigate this challenge. These latest enhancements are designed to directly address this gap, giving brands the power to activate zero-copy data, personalize messages with advanced eCommerce attributes, and create richer interactive experiences in channels like the WhatsApp Business Platform—all from a single solution. These enhancements are central components of the broader vision from Braze to empower marketers with a single, AI-powered platform, to become a powerful companion to customers' journeys.

“Marketers shouldn't need a computer science degree to build great campaigns or lasting customer relationships,” said Kevin Wang, Chief Product Officer at Braze. “Marketing in the age of AI has evolved from a creative discipline into a sophisticated technical challenge that demands precision at scale. With this new set of features, we’ve taken care of the complexity, removing barriers that have held marketers back for years and putting their creativity and connection back at the center.”

Today Braze also announced a breakthrough BrazeAI™ release that includes generative and agentic capabilities that empower marketers to effectively apply intelligence, deliver more relevant and meaningful experiences at scale, and automate time-consuming tasks.

From Data Silos to Dynamic Journeys

Braze is making it easier than ever for marketers to act on the data they already have, without the technical overhead. With the Braze Data Platform already simplifying how brands collect and unify their first-party data, these new capabilities combine real-time customer segmentation with calculated attributes—like purchase frequency—to unlock more dynamic personalization, no code or data ticket required.

• Zero-copy Canvas Triggers: Marketers can seamlessly activate their proprietary data for segmentation and personalization, directly from their cloud data warehouse, such as initiating a personalized welcome series the moment a customer completes their first purchase.
• eCommerce Attributes: Easily generate key customer metrics in real-time, such as average order value and purchase frequency, for smarter segments and advanced personalization at scale.

Engage with Richer, More Interactive and Intuitive Cross-Channel Experiences

In a crowded marketplace, reaching customers with relevant content at the right time has never been more critical. The native Braze cross-channel platform already supports messaging across channels like email, in-product, and web, but customers are now demanding more dynamic experiences across their preferred channels. With this in mind, the new enhancements enable brands to stand out and create more dynamic interactions with customers around the world and across a variety of messaging channels.

• RCS Rich Cards: Deliver visually engaging messages with rich media, text, and tappable actions, all packaged in a clean card format, to help customers browse without leaving the conversation.
• WhatsApp Commerce: Showcase products and services from the Meta Catalog directly in WhatsApp, making it easier for customers to discover and explore offerings in the moment.
• WhatsApp Flows: Build interactive forms, like sign-ups or bookings, that live inside WhatsApp conversations.
• WhatsApp Carousels: Optimize content for a single message with swipeable carousel that supports multiple images and calls to action.
• Drag & Drop Form Blocks: Collect valuable customer insights through no-code surveys directly in apps, websites, or landing pages.
• Drag & Drop Email Product Blocks: Add relevant products to emails in seconds using no-code blocks linked within the Braze Catalog.

“Our partnership with Braze is built on a shared commitment to push the boundaries of mobile messaging. We're excited to see Braze continue to innovate and empower brands to create more compelling, responsive customer experiences with RCS for Business,” said Alex Allemand, RCS for Business Partnerships Lead NA at Google. “By deepening our collaboration, we're making it even easier for marketers to harness the power of next-generation brand messaging and build lasting relationships with their customers.”

Built for the Real World: Confidence at Enterprise Scale

Building a healthy audience list is only the beginning for marketers. They also need assurance that messages make it to their destination and that programs can scale smoothly without risking deliverability. This release introduces smarter automation for scaling email programs, so marketers can send with confidence and maintain quality.

• Automated IP warming: Build a strong sender reputation without the manual work or risk of deliverability issues by automatically ramping up email sending with smart volume and audience controls.

Whether building interactive WhatsApp Flows or personalizing with business-critical metrics, marketers can launch more relevant, timely campaigns with greater ease. With the heavy lifting out of the way, they can focus on creativity, strategy, and what’s next.

For marketers looking to move faster and deliver deeper personalization, explore Braze’s latest solutions here.

Get to know Braze’s newest features and updates from Forge 2025:

• Tune into the event here.
• Learn more about new BrazeAI™ features here.
• Hear directly from Braze customers here.
• Explore the latest Forge product announcements here.

Availability: Below are the planned dates for feature availability as indicated

• RCS Rich Cards: Early access – Now
• WhatsApp Flows: Early access – Now
• Drag & Drop Email Product Blocks: Early access – Now
• WhatsApp Commerce: General availability – Now
• Drag & Drop Form Blocks: General availability – Now
• Zero-copy Canvas Triggers: Early access – October 2025
• Calculated attributes: Beta access – October 2025
• Automated IP warming: Early access – October 2025
• WhatsApp Carousels: Early access – November 2025