Issue 9 • March 2019

The Orchestration Issue

The Orchestration Issue

Next-Generation Email: Standing Strong in the Age of Inbox Infinity

Email is far from dead. It's thriving and continuing to evolve every day. But there's more competition for your customers' attention than ever before. Embracing and excelling in the next generation of email will require your marketing strategy to evolve, too, from your tech to your teams to your mindset.

The Orchestration Issue

What’s Data Agility, Anyway?

Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem. Let's dig into the nuts and bolts of data agility with an expert, Tom Pinckney from customer data infrastructure experts Segment.

The Orchestration Issue

Brazeball Cards: Orchestrating Brilliant Experiences

At Braze, we pride ourselves on creating brilliant customer experiences. But those experiences aren't actually reserved just for our customers. Meet our team members and learn about how they make Braze a little more brilliant (inside and out) every day.


Digital Everest: Delivering Brilliant Experiences in a World of Unprecedented Scale

Growing your customer base is a phenomenal sign for your business. It means you're probably doing something right in terms of your product offering and the customer experiences that you're providing. But to continuing to offer these brilliant experience to your customers as you simultaneously continue to scale can be as much of a challenge as it is an opportunity. In this piece, we hear from Braze's Jon Hyman and American Well's Kaitlin Sannett on how to do it right.

Orchestration Issue

Tying It All Together: How Agencies Help Orchestrate Brilliant Marketing Experiences

As digital customer engagement efforts become increasingly central to how companies build long-term loyalty and drive stronger revenue, we’re seeing many companies—from startups to enterprise brands—lean on agencies to ensure that they’re doing things right. Get the inside scoop on how to get it right from leading agencies BrightWave, Laughlin Constable, Prolific Interactive, and R/GA.

The Orchestration Issue

Helping Rakuten Make Shopping Even More Rewarding for Its Members—and Their Bottom Line

Cashback brand Rakuten Rewards improves retention and sales through more relevant messaging and focused campaign orchestration.


Security Issue

17 Things You Need to Know About GDPR

The European General Data Protection Regulation (GDPR) is a big topic, and it can be scary—especially if you’re not yet fully compliant. While Braze can’t provide legal advice to our clients or to anyone else, we can walk you through some of the main things you need to think about when it comes to GDPR, as well as the steps that we’ve taken to comply.


Data Latency: What You Need to Know Right Now (Or Pretty Soon, Anyway)

As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.


Customer Lifecycle Marketing 101: What It Is (and What You Need to Know)

Every moment in the customer lifecycle is a make-or-break moment. Make sure you’re adding value at every turn. For brands that just can't make that happen... well, there's a cost.

Next-Generation Email Webinar

Join Braze Cofounder and CEO Bill Magnuson for an exploration of next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI.

Watch Now