Issue 7 • December 2018

The Conversation Issue

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Emails on Email: 14 Perspectives on Email Marketing, Deliverability, Engagement, Best Practices, and More

Email—it's the oldest digital messaging channel and still one of the most effective. But while email may date from the Nixon administration, the way that consumers respond to this channel (and the way thoughtful marketing growth, and engagement teams leverage email) is in a state of flux. Get up to speed with what matters now when it comes to email and customer engagement.

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What's Deep Linking, Anyway?

To help give our readers a better understanding of this key topic we’ve asked an expert, John Tintle of deep linking leaders Branch, to walk through the nuts and bolts of deep linking, and explain how to make it work effectively for you and your customers. Enjoy!

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"Masculinity Contests" Destroy Work Cultures. Here's What to Do About It.

Award-winning author, acclaimed columnist, boxer, and LGBTQ rights advocate Thomas McBee discusses toxic masculinity in the workplace and how it affects culture.

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How Are You Connected To Your Customers?

Your customers are not only cross-channel, they're cross-device and cross platform, too. No two digital footprints look the same, so it's up to marketers to combine empathy and strategy to reach their customers in the best ways possible.

Conversation Issue

How Meal Delivery Service Deliveroo Satisfied Its Global Hunger for Data

Deliveroo enabled their global team with real-time, actionable data insights to inform global campaigns, all at scale.

braze buzz

The Braze@Braze Chronicles: Supporting Company Culture with a Little Help from BrazeLifeBot 2.0

At Braze, culture is central. When you’re growing from a tiny startup to a global technology company (with nearly 300 employees across four offices), you’ve got to find ways to keep people connected on a personal level. Find out how we leveraged the Braze platform to communicate more effectively with a key audience...our own employees.

Recommended

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Customer Lifecycle Marketing 101: What It Is (and What You Need to Know)

Every moment in the customer lifecycle is a make-or-break moment. Make sure you’re adding value at every turn. For brands that just can't make that happen... well, there's a cost.

The EQ Issue

In Conversation: UX at Braze

Product Designer Liza Timmins and Success Team Lead Scott Dzialo talk user experience at Braze.

Teams Issue

Broken Vs. Brilliant [Part 1]: Great Customer Engagement Starts at the Start

To dig into what’s possible when a brand gets their act together and successfully marries data, technology, and teams to create consistent, powerful brand experiences (and also what happens when they really, really don’t), let's take a—fictional—look at two very different versions of one person's customer journey.

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