Each season, Braze shares an exclusive look at our platform's new features and functionality. This fall, Braze is introducing seven new and updated features to help brands build resilient customer engagement programs.
To help you better understand how IP warming works and what a successful warming program can look like, we sat down with Christine Hill, CRM & Email Marketer at Grubhub. Hill, a veteran of numerous warming programs, shared her best practices and advice for setting yourself up for success with IP warming and migrations.
HelpAround, one of the first mobile health platforms for the $219B specialty drug industry, guides patients through complex treatments by streamlining a network of patient services into the palm of each patient’s hand. Using Braze and its tech partner, Neura, HelpAround was able to increase user retention rates by 60% and app engagement rates by 55%.
Like most terms and conditions, you probably haven’t read even a paragraph of it—most of us probably don’t do more than glance at it while trying to find the “Accept” button. But earlier this year, Apple made a quiet change to its terms and conditions that could potentially have ripple effects for marketers around the world.
sweetgreen serves up fast, healthy grain bowls and salads made from scratch at 100 locations across the country. When the restaurant chain launched its app, it wanted to entice customers to order food through the app instead of outside delivery services. sweetgreen partnered with Braze to launch a promo code campaign, sending discount codes to customers via SMS. The campaign attracted 10k+ new SMS subscribers and shortened the time frame needed to launch new campaigns.
In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.
Last year, Braze put our mission to forge human connections between people and the brands they love to the test. We knew how important it was to join people, technology, and teams to deliver relevant and memorable experiences—but what about data to back it up? With that focus in mind, we commissioned a study by Forrester Consulting to determine exactly what today’s consumers want out of the brands they communicate with.
With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.
Next-Generation Email Webinar
Join Braze Cofounder and CEO Bill Magnuson for an exploration of next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI.Watch Now