Braze Summer 2020 Product Launch: Nurturing Empathy In Customer Communications

Each season, Braze shares an exclusive look at our platform's new features and functionalities. This summer, Braze is introducing eight new or updated features designed to help brands support empathetic customer experiences across messaging channels and technologies.

Issue 16 • January 2020

The Loyalty Issue


Drive Stronger Engagement With New Braze Alloys Loyalty and Promotion Partners Talon.One and Voucherify

By using these integrations in concert with Braze, brands can automate the process of creating personalized promo codes and other promotional materials and then seamlessly insert them into your customer engagement campaigns. What does that look like?

First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.


What’s a Conversion, Anyway?

For every brand email, push notification, in-app or in-browser message, and, yes, even direct mail campaign that motivates people to take action, your team can (and should) gauge that impact—and conversions are one of the most telling marketing metrics to track.


Mastering IP Warming, the Grubhub Way

To help you better understand how IP warming works and what a successful warming program can look like, we sat down with Christine Hill, CRM & Email Marketer at Grubhub. Hill, a veteran of numerous warming programs, shared her best practices and advice for setting yourself up for success with IP warming and migrations.


HelpAround Medical Uses Braze and Neura to Boost Retention by 60%

HelpAround, one of the first mobile health platforms for the $219B specialty drug industry, guides patients through complex treatments by streamlining a network of patient services into the palm of each patient’s hand. Using Braze and its tech partner, Neura, HelpAround was able to increase user retention rates by 60% and app engagement rates by 55%.



Summer 2020 GAFA Updates: What To Expect from Android 11 and iOS 14

Even though Google, Apple, Facebook, and Amazon all took their flagship conference series virtual this year, there was no shortage of news, networking, and feature announcements. Let’s take a look at some of the highlights in more detail, and how these changes might impact your marketing strategy.


4 Ways to Prioritize Customers When Using Product Analytics

In order to build a great customer experience, you need to know how your customers interact with your products and brand. Check out what John Hurley, Product Marketing Director at Amplitude, has to say on the subject.


Collision 2020: Charting a New Path Forward in a Fast-Changing World

This year’s Collision Conference, which took place virtually from June 23–25, featured more than 32,000 attendees from 140+ countries, including VCs, researchers, athletes, musicians, founders, and titans of industry, all of them exploring the role of technology in a changing world. Here are some key themes from those conversations.


Master Mobile Marketing in a Connected World, the GetYourGuide Way

With 2.3 billion people engaging with brands from their mobile devices, it should be pretty easy turn a few of them into customers, right? Not necessarily. Braze Evangelist Magith Noohukhan hosted a digital masterclass at OMR Festival in Hamburg, Germany, one of the world’s largest digital marketing and tech events. He spoke to Krzysztof Szymanski, Head of CRM at GetYourGuide, to find out what we should be doing to attract and retain the right attention—even when faced with a global pandemic.

Issue 15 • December 2019

The Data Issue


The Half-Life of Customer Data

In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.


Empathy at Scale by the Numbers: How the Right Technology Can Power True Brand Humanity

Last year, Braze put our mission to forge human connections between people and the brands they love to the test. We knew how important it was to join people, technology, and teams to deliver relevant and memorable experiences—but what about data to back it up? With that focus in mind, we commissioned a study by Forrester Consulting to determine exactly what today’s consumers want out of the brands they communicate with.


Mastering Black Friday: 4 Keys to Optimizing Customer Engagement During The Holiday Season

With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.

Next-Generation Email Webinar

Join Braze Cofounder and CEO Bill Magnuson for an exploration of next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI.

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