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Emails on Email: 14 Perspectives on Email Marketing, Deliverability, Engagement, Best Practices, and More

Email—it's the oldest digital messaging channel and still one of the most effective. But while email may date from the Nixon administration, the way that consumers respond to this channel (and the way thoughtful marketing growth, and engagement teams leverage email) is in a state of flux. Get up to speed with what matters now when it comes to email and customer engagement.

Issue 7 • December 2018

The Conversation Issue

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What's Deep Linking, Anyway?

To help give our readers a better understanding of this key topic we’ve asked an expert, John Tintle of deep linking leaders Branch, to walk through the nuts and bolts of deep linking, and explain how to make it work effectively for you and your customers. Enjoy!

We have data-rich proof that brand humanity works. Operationalize yours with a one-on-one briefing.

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How Are You Connected To Your Customers?

Your customers are not only cross-channel, they're cross-device and cross platform, too. No two digital footprints look the same, so it's up to marketers to combine empathy and strategy to reach their customers in the best ways possible.

Conversation Issue

How Meal Delivery Service Deliveroo Satisfied Its Global Hunger for Data

Deliveroo enabled their global team with real-time, actionable data insights to inform global campaigns, all at scale.

braze buzz

The Braze@Braze Chronicles: Supporting Company Culture with a Little Help from BrazeLifeBot 2.0

At Braze, culture is central. When you’re growing from a tiny startup to a global technology company (with nearly 300 employees across four offices), you’ve got to find ways to keep people connected on a personal level. Find out how we leveraged the Braze platform to communicate more effectively with a key audience...our own employees.

Recommended

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Smarter, Stronger, More Flexible: Explore the Future of Connections with Braze Alloys

To make it easier for Braze clients to make their vision of a comprehensive, interconnected tech ecosystem a reality, we're pleased to announced Braze Alloys, a major evolution of how the Braze platform interacts with other best-in-class technologies.

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Your LTR 2018 Prep Guide: What You Need to Know

On October 3-4, 2018, we’ll be holding the fourth edition of LTR in New York City. This year, we’re exploring the marriage of data, technology, and teams, and the role technology can play in supporting more relevant “human” brand experiences.

Creativity Issue

GAFA 2018: An Evolution, Not a Revolution

The technology landscape is… in a strange spot. And when this spring’s annual developer conferences rolled around, the tech giants who make up GAFA (that is, Google, Apple, Facebook, and Amazon) found themselves in an unfamiliar position. How did they respond? Very carefully.

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Inside Personalization: The Power and Promise of Message Customization

There's a lot of noise out there when it comes to customer engagement—endless notifications and emails and ads for consumers to process and decide if they're worth paying attention to. To break through this fog of outreach, brands must demonstrate through thoughtful, relevant messaging that they can provide real value to the people they’re trying to reach. And to do that, you need personalization.

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Put the Creative in “Creative”: How Agencies Can Handle Today’s Deconstructed Customer Journey

R/GA's US CTO Steven Moy talks how agencies need to embrace tech to face their newest creative challenge: information

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Not Hype, Not Magic: What Human-Focused AI Really Means For Customer Engagement

Over the past decade, artificial intelligence (AI) has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.

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A Big Year For Privacy Law: What’s Changed (and What It Means)

2018 has been a big year for privacy law—especially in the United States and Europe, where companies raced to meet the May 25 compliance deadline associated with the European Union (EU) General Data Protection Regulation (GDPR).

Issue 6 • October 2018

The Passion Issue

The Passion Issue

Brazeball Cards: A Celebration of the Passion Project

In this edition of Brazeball Cards, we're exploring our team members' passion projects and how they impact their work at Braze.

The Passion Issue

Fire in the Belly: What It Takes to Embrace Innovation

Some think passion is a weakness. Many believe the workplace is no place for passion. Deloitte's Sharon Harris sees things differently. For her, passion has been a sustaining force that's allowed her to move forward professionally and embrace innovation despite the challenges she's faced.

product

Smarter, Stronger, More Flexible: Explore the Future of Connections with Braze Alloys

To make it easier for Braze clients to make their vision of a comprehensive, interconnected tech ecosystem a reality, we're pleased to announced Braze Alloys, a major evolution of how the Braze platform interacts with other best-in-class technologies.