We’re proud to announce that Braze (formerly Appboy) was named a Leader in the first-ever Gartner Magic Quadrant for Mobile Marketing Platforms. We placed highest for our ability to execute out of the 15 vendors evaluated.
In today’s fast-moving, digital-first world, marketing thought leaders never stop talking about the importance of making a strong first impression. But once you get past first impressions, flash matters less—and substance matters more. To dig into these questions, we’ve put together another installment of our Broken Vs. Brilliant video series.
Over the past decade, artificial intelligence (AI) has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.
Europe’s General Data Protection Regulation (GDPR) has the potential to fundamentally reshape how organizations think about personal data and how to use it. If you’re new to GDPR and want a better sense of what’s at stake, read on for a spooktacular journey to that most dreaded of days… Friday the 25th.
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