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Braze Named One of Inc. Magazine’s 2019 Best Workplaces

Diversity, inclusion, and respect for all have been core values at Braze since our founding. And as we mark this year’s World Day for Cultural Diversity, we’re pleased to announce that this focus on providing an inclusive, welcoming culture for all our employees has led to Braze being named one of Inc. Magazine’s Best Workplaces for 2019.

Issue 10 • April 2019

The Integration Issue

The Integration Issue

How Ibotta Uses Braze to Support More Effective Customer Messaging

Today’s brands need to make sure their marketing strategy is supported by a customer engagement platform that’s built to support a stronger understanding of their customers and to enable relevant, personalized, targeted messaging at scale. Learn how Ibotta leveraged Braze and Radar to see stronger results and provide a better customer experience.

First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.

The Integration Issue

Braze for ALL: How We’re Working to Diversify the Braze Team

At Braze, we’ve been laser-focused on diversity in the months following the launch of our Braze for ALL diversity and inclusion initiative. Learn how we've been working to ensure a more diverse workforce by updating our recruiting practices and technologies, bringing in partner organizations, and more!

The Integration Issue

Stacks, Ecosystems, and Customer Engagement: Where Are We Now?

Consumers have come to expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. To support that kind of cohesive experience, you need a best-in-class marketing technology ecosystem. But before you can build one that fits your brand’s unique needs, you need to understand what’s possible today—and how we got here.

The Integration Issue

Beyond Points and Punch Cards: How to Win in the New Age of Loyalty

It's time that marketers realize customer loyalty goes way beyond the traditional punch cards and point systems. To forge relationships that keep customers loyal, brands will need to focus in on seamless, valuable, thoughtful experiences at every point of the customer journey.

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The Predictions Issue

Defining Compliance: Where Global Data Privacy and Security Are Headed in 2019

As 2019 gets underway, one of the big questions facing brands big and small around the world is: what does the new year hold for global data privacy and security? We sat down with our SVP of Legal, General Counsel, and Corporate Secretary Susan Wiseman and Associate General Counsel and Senior Director (EMEA) Marjorie Armitage, who have been on the front lines of this evolving space in recent years. Read on to see them map out their predictions for the coming year:

The Integration Issue

How Ibotta Uses Braze to Support More Effective Customer Messaging

Today’s brands need to make sure their marketing strategy is supported by a customer engagement platform that’s built to support a stronger understanding of their customers and to enable relevant, personalized, targeted messaging at scale. Learn how Ibotta leveraged Braze and Radar to see stronger results and provide a better customer experience.

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Marketing Pressure: The Key Ingredient for Optimizing Your Sending Strategy

Thoughtful brands pay attention to when and how often they’re connecting with customers—and measure these touches using a concept known as "marketing pressure." Marketing pressure refers to the quantity, timing, and pattern of a brand’s interactions with its customers. It’s a great lever for optimizing your marketing strategy and understanding your users better to boot.

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Dragons vs. Unicorns: Comparing the Game of Thrones World to the Marketing Technology Space

What does "Game of Thrones" have to do with the customer engagement and marketing technology space? In this piece, we compare the land of the 🐲to the land of the 🦄.

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Authentication and Email: What It Is—and Why It Matters

Before you can get started sending marketing emails, you've got to make sure that your email authentication game is up to snuff. Read on for a look at what email authentication is, the authentication standards you need to know, and what it can mean for your customer engagement efforts.

braze buzz

The Braze@Braze Chronicles: Supporting Company Culture with a Little Help from BrazeLifeBot 2.0

At Braze, culture is central. When you’re growing from a tiny startup to a global technology company (with nearly 300 employees across four offices), you’ve got to find ways to keep people connected on a personal level. Find out how we leveraged the Braze platform to communicate more effectively with a key audience...our own employees.

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Inside Personalization: The Power and Promise of Message Customization

There's a lot of noise out there when it comes to customer engagement—endless notifications and emails and ads for consumers to process and decide if they're worth paying attention to. To break through this fog of outreach, brands must demonstrate through thoughtful, relevant messaging that they can provide real value to the people they’re trying to reach. And to do that, you need personalization.

The Integration Issue

Building the Next-Gen Ecosystem: How the Six Pillars of Braze Alloys Support True Connected Engagement

Your customers are individuals, with their own individual interests, preferences, and behaviors. To reach them effectively, you need to ensure that you have the right technology ecosystem—one that allows you to slot in best-in-class technologies for all your different customer engagement needs and to connect them together to support responsive, relevant, and deeply human brand experiences. Learn how Braze Alloys can help make that happen.

Issue 9 • March 2019

The Orchestration Issue

The Orchestration Issue

What’s Data Agility, Anyway?

Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem. Let's dig into the nuts and bolts of data agility with an expert, Tom Pinckney from customer data infrastructure experts Segment.

The Orchestration Issue

Brazeball Cards: Orchestrating Brilliant Experiences

At Braze, we pride ourselves on creating brilliant customer experiences. But those experiences aren't actually reserved just for our customers. Meet our team members and learn about how they make Braze a little more brilliant (inside and out) every day.

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Digital Everest: Delivering Brilliant Experiences in a World of Unprecedented Scale

Growing your customer base is a phenomenal sign for your business. It means you're probably doing something right in terms of your product offering and the customer experiences that you're providing. But to continuing to offer these brilliant experience to your customers as you simultaneously continue to scale can be as much of a challenge as it is an opportunity. In this piece, we hear from Braze's Jon Hyman and American Well's Kaitlin Sannett on how to do it right.

Next-Generation Email Webinar

Join Braze Cofounder and CEO Bill Magnuson for an exploration of next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI.

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