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The Technical Side of Push Notifications: What Are They, How They Work, and How to Set Yourself Up for Success

While most marketers are aware of push notifications, that awareness doesn’t necessarily translate into comfort with the technical side of this powerful messaging channel. To help out, we’re going to take a look at push notifications, exploring what it takes to be able to send these messages, how brands can ensure that they’re able to deliver push at scale, and other key technical considerations.

Issue 16 • January 2020

The Loyalty Issue

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Drive Stronger Engagement With New Braze Alloys Loyalty and Promotion Partners Talon.One and Voucherify

By using these integrations in concert with Braze, brands can automate the process of creating personalized promo codes and other promotional materials and then seamlessly insert them into your customer engagement campaigns. What does that look like?

First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.

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What’s a Conversion, Anyway?

For every brand email, push notification, in-app or in-browser message, and, yes, even direct mail campaign that motivates people to take action, your team can (and should) gauge that impact—and conversions are one of the most telling marketing metrics to track.

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Mastering IP Warming, the Grubhub Way

To help you better understand how IP warming works and what a successful warming program can look like, we sat down with Christine Hill, CRM & Email Marketer at Grubhub. Hill, a veteran of numerous warming programs, shared her best practices and advice for setting yourself up for success with IP warming and migrations.

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HelpAround Medical Uses Braze and Neura to Boost Retention by 60%

HelpAround, one of the first mobile health platforms for the $219B specialty drug industry, guides patients through complex treatments by streamlining a network of patient services into the palm of each patient’s hand. Using Braze and its tech partner, Neura, HelpAround was able to increase user retention rates by 60% and app engagement rates by 55%.

Recommended

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Mastering IP Warming, the Grubhub Way

To help you better understand how IP warming works and what a successful warming program can look like, we sat down with Christine Hill, CRM & Email Marketer at Grubhub. Hill, a veteran of numerous warming programs, shared her best practices and advice for setting yourself up for success with IP warming and migrations.

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How Ibotta Uses Personalization to Drive 8% Conversion Rates

To drive more value and app engagement, Ibotta uses Braze to send its users a customized shopping list every Friday. This personalized email helps drive a 15% open rate as well as an 8% conversion rate that is 2x higher than their previous campaign.

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Braze, Segment, and Amplitude: A Powerful Customer Engagement Trinity

For brands already leveraging Braze, Segment and Amplitude are two Braze partner solutions that— when used in conjunction with the Braze platform—enable marketing teams to collect consumer engagement data and optimize campaigns based on insights. Let’s take a look at what these partnerships make possible.

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How DraftKings Customizes Their Messaging With Liquid Personalization From Braze

What does it look like when you get personalization right? Well, DraftKings, a long-time customer of Braze, incorporates individualized content into their emails, push notifications and in-app messages—all using the Braze platform. Here's how they do it.

Issue 15 • December 2019

The Data Issue

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The Half-Life of Customer Data

In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.

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Empathy at Scale by the Numbers: How the Right Technology Can Power True Brand Humanity

Last year, Braze put our mission to forge human connections between people and the brands they love to the test. We knew how important it was to join people, technology, and teams to deliver relevant and memorable experiences—but what about data to back it up? With that focus in mind, we commissioned a study by Forrester Consulting to determine exactly what today’s consumers want out of the brands they communicate with.

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Mastering Black Friday: 4 Keys to Optimizing Customer Engagement During The Holiday Season

With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.

Next-Generation Email Webinar

Join Braze Cofounder and CEO Bill Magnuson for an exploration of next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI.

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