product

Braze Winter 2020 Product Launch: Unifying Communications to Unlock Customer Loyalty

Each season, Braze gives its customers an exclusive look at an array of new features, tools, and functionalities for the Braze platform. This winter, Braze is introducing eight new or updated features that seamlessly integrate into your existing messaging campaigns. Strengthen customer loyalty and amplify your brand with new AI/ML features, easy orchestration, and powerful partnerships. After all, what says winter more than a cozy sweater, dogs in booties, and some brand new Braze features?

Issue 15 • December 2019

The Data Issue

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The Half-Life of Customer Data

In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.

First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.

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Mastering Black Friday: 4 Keys to Optimizing Customer Engagement During The Holiday Season

With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.

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Key Things Every Brand Should Know About CCPA

With the California Consumer Privacy Act (CCPA) scheduled to begin enforcement on January 1, 2020, the privacy revolution kicked off by GDPR has come home to roost for American companies. So what does it mean for your brand?

Recommended

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How Mercari Uses Braze to Aid in Global Expansion

Through its partnership with Braze, Mercari is making steady progress in expanding the selling app’s popularity among U.S. consumers and is positioned for more growth globally.

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What’s a Solutions Partner, Anyway?

We debuted our next generation of Braze Alloys at this year's LTR conference in order to better facilitate a growing technology and teams ecosystem. In this article, we dive into explaining the role and benefits of a solutions partner.

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The Emerging Channel Space Race: All the (Possible) Next Big Things, From Connected Car Notifications to VR Messages

At Braze, messaging channels are our bread and butter—so differentiating which new channels are ready for primetime, on the cusp, and which are still more concept than execution is central to our business. Let's explore what’s happening with today’s emerging channels and what it means for the future of your engagement strategy.

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How to Build a Best-in-Class Data Collection Strategy

Great marketing is built on data, but not all data is created equally. If your brand is going to build its marketing strategy around data, you need to be confident that the information you’re collecting is accurate, up to date, and capable of having a meaningful impact on your customer engagement efforts. To get there, you need an effective data collection strategy.

Issue 14 • October 2019

The Growth Issue

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The Next Generation of Connected: Introducing Braze Alloys Solutions Partners

Over the past decade, technology has allowed innovative brands to provide highly-relevant, personalized experiences to their customers across a wide range of digital channels and touchpoints. It’s a major opportunity for brands, but one that many companies struggle to make a reality. To get there, more and more marketing, growth, and engagement teams are turning to agencies, consultancies, and other solutions partners.

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How Burger King Used Braze to Boost Monthly Active Users by More than 50%

For Burger King, the goal was clear: Boost usage of their mobile app and drive stronger engagement with their brand by embracing the creativity and innovation that today’s build-for-purpose marketing technology stack makes possible.

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Empathy at Scale is Central to Building Brand Humanity

If there were something you could do to ensure that two out of three of your customers would be loyal to your brand, would you do it? That’s the power of brand humanity in action. In his Day Two keynote at LTR 2019, special guest Dipanjan Chatterjee, Vice President and Principal Analyst for Forrester, emphasized the value that humanity adds in the age of Big Data and introduced the new Brand Humanity Study based on commissioned research conducted by Forrester Consulting on behalf of Braze.

Next-Generation Email Webinar

Join Braze Cofounder and CEO Bill Magnuson for an exploration of next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI.

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