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Braze Receives Series E Funding

Braze announced an $80 million Series E round led by Meritech, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce.

Issue 5 • September 2018

The EQ Issue

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Better and Better: The Braze Canvas Optimization Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

Dive into the Braze Technology Ecosystem and learn more about how we leverage 45 partners to help you deliver brilliant experiences to your consumers.

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Don’t Do It Just to Do It: Thoughtful Personalization and the Post-GDPR Landscape

For many marketers, a lack of understanding around what personalization really is (and the concrete steps needed to get there) plays a major role in holding brands back from unlocking the considerable value of this essential strategy. But there's another big roadblock that marketers have to deal with—uncertainty around customer data and how they're allowed to use it.

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What's Dynamic Segmentation, Anyway?

Instead of the static, list-based audiences of yesteryear, segmentation leverages real-time data to create constantly changing groups of individuals that move in and out of the target segment as they meet (or fail to meet) the defined criteria.

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Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customers needs, wants, interests, and time as first priority.

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Smarter, Stronger, More Flexible: Explore the Future of Connections with Braze Alloys

To make it easier for Braze clients to make their vision of a comprehensive, interconnected tech ecosystem a reality, we're pleased to announced Braze Alloys, a major evolution of how the Braze platform interacts with other best-in-class technologies.

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Your LTR 2018 Prep Guide: What You Need to Know

On October 3-4, 2018, we’ll be holding the fourth edition of LTR in New York City. This year, we’re exploring the marriage of data, technology, and teams, and the role technology can play in supporting more relevant “human” brand experiences.

Creativity Issue

GAFA 2018: An Evolution, Not a Revolution

The technology landscape is… in a strange spot. And when this spring’s annual developer conferences rolled around, the tech giants who make up GAFA (that is, Google, Apple, Facebook, and Amazon) found themselves in an unfamiliar position. How did they respond? Very carefully.

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Inside Personalization: The Power and Promise of Message Customization

There's a lot of noise out there when it comes to customer engagement—endless notifications and emails and ads for consumers to process and decide if they're worth paying attention to. To break through this fog of outreach, brands must demonstrate through thoughtful, relevant messaging that they can provide real value to the people they’re trying to reach. And to do that, you need personalization.

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Put the Creative in “Creative”: How Agencies Can Handle Today’s Deconstructed Customer Journey

R/GA's US CTO Steven Moy talks how agencies need to embrace tech to face their newest creative challenge: information

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Not Hype, Not Magic: What Human-Focused AI Really Means For Customer Engagement

Over the past decade, artificial intelligence (AI) has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.

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A Big Year For Privacy Law: What’s Changed (and What It Means)

2018 has been a big year for privacy law—especially in the United States and Europe, where companies raced to meet the May 25 compliance deadline associated with the European Union (EU) General Data Protection Regulation (GDPR).

Issue 4 • July 2018

The Teams Issue

Teams Issue

Collaboration and the Customer Experience

The seamless customer experience is an illusion—but it’s one your team needs to sustain. 

Teams Issue

Christmas in July: Here’s Why It’s Time to Start Planning Your Holiday Email Campaigns

We're in peak summertime, you know what that means: It's time to start planning for your holiday email campaigns. We dove in to last year's July & December email metrics to help your team prepare for the busiest season of the year. Check it out.

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Personalized Permissions: Flex Your Functional Excellence With Braze Teams

An effective role and team permissioning tool isn’t just a seatbelt to help brands avoid disaster—it’s the power steering that helps you combine safety with effective performance. And however your organization is structured, Braze Teams is built to support your permissioning needs.

Join Braze on the Road

Road Trip! We’re taking on some of our favorite cities to share our exclusive insights, strategies, and expert guidance.

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