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Braze (formerly Appboy) Named a Leader in 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

We’re proud to announce that Braze (formerly Appboy) was named a Leader in the first-ever Gartner Magic Quadrant for Mobile Marketing Platforms. We placed highest for our ability to execute out of the 15 vendors evaluated.

Issue 4 • August 2018

The Teams Issue

Teams Issue

Collaboration and the Customer Experience

The seamless customer experience is an illusion—but it’s one your team needs to sustain. 

First-Ever 2018 Gartner Magic Quadrant for Mobile Marketing Platforms Names Braze a Leader

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Personalized Permissions: Flex Your Functional Excellence With Braze Teams

An effective role and team permissioning tool isn’t just a seatbelt to help brands avoid disaster—it’s the power steering that helps you combine safety with effective performance. And however your organization is structured, Braze Teams is built to support your permissioning needs.

Teams Issue

Introducing, Brazeball Cards: A Mini-Series on the People who Make Braze Tick

We're a customer engagement platform, yes. But we're also a team of over 240 employees around the world. That's why we're introducing our new employee highlight feature, Brazeball Cards. Learn about the people who make Braze, Braze.

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Broken Vs. Brilliant [Part 2]: Help Your Customer Engagement Efforts Take Flight

In today’s fast-moving, digital-first world, marketing thought leaders never stop talking about the importance of making a strong first impression. But once you get past first impressions, flash matters less—and substance matters more. To dig into these questions, we’ve put together another installment of our Broken Vs. Brilliant video series.

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Creativity Issue

GAFA 2018: An Evolution, Not a Revolution

The technology landscape is… in a strange spot. And when this spring’s annual developer conferences rolled around, the tech giants who make up GAFA (that is, Google, Apple, Facebook, and Amazon) found themselves in an unfamiliar position. How did they respond? Very carefully.

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Put the Creative in “Creative”: How Agencies Can Handle Today’s Deconstructed Customer Journey

R/GA's US CTO Steven Moy talks how agencies need to embrace tech to face their newest creative challenge: information

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Not Hype, Not Magic: What Human-Focused AI Really Means For Customer Engagement

Over the past decade, artificial intelligence (AI) has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.

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Friday The 25th—Who Will Survive the Rise of GDPR?

Europe’s General Data Protection Regulation (GDPR) has the potential to fundamentally reshape how organizations think about personal data and how to use it. If you’re new to GDPR and want a better sense of what’s at stake, read on for a spooktacular journey to that most dreaded of days… Friday the 25th.

Issue 3 • August 2018

The Creativity Issue

Creativity Issue

GAFA 2018: An Evolution, Not a Revolution

The technology landscape is… in a strange spot. And when this spring’s annual developer conferences rolled around, the tech giants who make up GAFA (that is, Google, Apple, Facebook, and Amazon) found themselves in an unfamiliar position. How did they respond? Very carefully.

Creativity Issue

What’s a Webhook, Anyway?

As marketing and customer engagement becomes increasingly data-driven and dependent on technology to reach its full potential, it's important to stay up on key—but underappreciated tools. Today, we take a look at the humble webhook.

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Put the Creative in “Creative”: How Agencies Can Handle Today’s Deconstructed Customer Journey

R/GA's US CTO Steven Moy talks how agencies need to embrace tech to face their newest creative challenge: information

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