Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre.

Zeotap clients will be able to onboard their online and offline data into the Customer Data Platform to form a single customer view, including mastering consent choices and marketing preferences, subsequently creating detailed segments and lookalike audiences for a wide range of marketing, sales and service use cases. This data is then passed to Braze for activation, supporting the delivery of personalization based on a wide range of online and offline attributes.