Data & Analytics
What is Treasure Data
Treasure Data is an enterprise Customer Data Platform (CDP) that drives relevant customer experiences by harmonizing Data, Insights and Engagement to work in perfect unison. Treasure Data empowers brands to give millions of their customers and potential customers the feeling that each one is the one and only. With its ability to create a true view of the customer and potential customer, Treasure Data allows enterprises to not only know who is ready to buy, but what, when and how to drive them to convert in real-time. Armed with these actionable indicators, CX Teams, including Marketing, Sales and Customer Service can effectively optimize spend, and personalize omni-channel interactions across the entire customer journey.
How we work together
Access to first party customer data from Treasure Data’s CDP allows Braze customers to have personalized and engaging customer interactions. The integration allows Braze customers to always have refreshed customer profiles with updated online and offline customer data across a variety of data sources. Treasure Data’s data management, segmentation, and insight capabilities are a perfect complement to Braze’s orchestration and automation capabilities.
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