Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advanced analytics, and personalized experiences. Companies like Burberry, Strava, and Auto Trader use Snowplow to collect, manage, and operationalize real-time event data from their central data platform and empower analytics, data science, product, and marketing teams with custom applications to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities.

Braze and Snowplow helps modernize customers data stack. Snowplow collects and sends rich, accurate, and structured data to the data warehouse, which a reverse ETL tool can then operationalize back into Braze. In this case, customer's complete data from the warehouse allows for better behavioral signaling and therefore more effective campaigns in Braze.

Additionally this partnership provides the ability to send Snowplow data to Braze via Google Tag Manager Server Side. With Google Tag Manager server-side running inside your own cloud account and granular configuration options, Snowplow offers you full ownership and visibility into every data transformation, while reducing client load.