Data & Analytics
What is Snowplow
Snowplow is a Behavioral Data Platform (BDP). Snowplow generates, governs and models high-quality behavioral data and delivers it to the data warehouse or data lake all hosted on your AWS or GCP Cloud environment. When integrated with other tools from the modern data stack, Snowplow provides complete, accurate, structured, rich data to power a variety of use cases, including personalization, dynamic segmentation, journey orchestration and action-based delivery.
How we work together
Braze and Snowplow helps modernize customers data stack. Snowplow collects and sends rich, accurate, and structured data to the data warehouse, which a reverse ETL tool can then operationalize back into Braze. In this case, customer's complete data from the warehouse allows for better behavioral signaling and therefore more effective campaigns in Braze.
Additionally this partnership provides the ability to send Snowplow data to Braze via Google Tag Manager Server Side. With Google Tag Manager server-side running inside your own cloud account and granular configuration options, Snowplow offers you full ownership and visibility into every data transformation, while reducing client load.
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