Future Anthem’s real-time AI platform powers personalisation across sports, casino, bingo and lottery - allowing Braze customers to enrich player profiles with industry-specific player attributes, including favourite game, favourite team, engagement score, next bet recommendation, expected next bet, and more.

Delivered through Real-time Experiences, Dynamic Audiences, and Content Recommendations, every attribute is built on live player behaviour - enabling Braze customers to act in the moment.

Real-time (bet-by-bet) capabilities: Delivering immediate insights into player behaviour, providing operators with live, actionable data at every stage of the betting process.

Granular, gaming-specific audience identification: Tailored identification of player segments based on gaming events, such as those who lost the first game of a parlay or triggered the Jackpot Identifier feature.

Churn prediction and prevention: Advanced AI models forecast player churn and provide intervention strategies in real time to retain high-value users.

Responsible Gaming Filtering: Built-in tools ensure responsible play by flagging at-risk players and enabling operators to apply protective measures proactively.