Alloys Technology Partners
What is ActionIQ?
AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. Enterprise brands use our CX Hub to drive growth through extraordinary customer experiences.
How we work together
ActionIQ acts as the centralized B2B data and audience layer that feeds Braze, where all disparate data sources are aggregated and the primary First Party identity graph is stored. ActionIQ centralizes all B2B data and audience segment creation. Activations are orchestrated within Braze as well as other complementary systems across owned and paid channels.
Braze acts as the primary orchestration platform for all owned channel experiences for audience segments received from ActionIQ; serving marketing teams across lifecycle, CRM, email and mobile. This includes journeys, creative, delivery and reporting.
Data & Analytics
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