About WPP Open
Unleash the power of AI-driven workflows that break down silos and unlock greater marketing efficiency and impact by integrating WPP Open with Braze.
WPP Open is WPP’s innovative intelligent marketing operating system, powered by AI. It brings together a suite of specialized studios designed to streamline various business processes and break down silos across media, creative, customer engagement, and production teams. Integrating WPP Open with Braze allows you to sync audiences, scale content production across Braze channels, and leverage WPP Open’s AI Assistant to analyze Braze performance data and generate actionable insights across all areas of your business. The WPP Open platform is built around the principle of adapting to your existing processes rather than requiring you to adapt to new systems, making it a flexible and personalised workflow solution for strategic brands operating at a global scale.
Want to learn more? Explore the details and connect with WPP here, or reach out to your Braze team to understand how this solution drives value for our customers.
