OMTERA

Omtera Entity-Based Hyper-Personalization

About Omtera Entity-Based Hyper-Personalization

Turn every abandoned search into an irresistible invitation—no manual ops, no extra media spend.

Omtera’s Entity-Based Hyper-Personalization Amplifier transforms travel intent into emotionally resonant engagement by connecting Braze Catalogs with dynamic content like city names, airport codes, and cultural “dream triggers” (think croissants in Paris or desert safaris in Dubai). Designed for OTAs, airlines, and super-apps, this solution auto-generates real-time messages across push, email, and in-app using Liquid and Braze Canvas.

First launched with one of the leading travel marketplaces in MENA, this Amplifier delivered a +72% uplift in bookings compared to the standard abandoned-cart flow—with zero paid retargeting.

Want to learn more? Explore the details and connect with Omtera here, or reach out to Baran at [email protected] to understand how this solution is already delivering value for our customers.

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