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  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one placeView the platform
    • BrazeAl™UPDATESAutomate, learn, and personalize with AI
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    • Cross-ChannelSend all your messages from one place
    FEATURED CAPABILITIES
    • BrazeAI Decisioning Studio™NEWDeliver 1:1 personalization, at scale
    • Journey OrchestrationCreate multi-step, cross-channel experiences
    • BrazeAI™ AgentsNEWScale smarter engagement with always-on AI agents
    • Reporting & AnalyticsAnalyze performance & uncover insights
    FEATURED CHANNELS
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    How It Works

    Get a breakdown of our vertically- integrated technology

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    Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
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Braze.
Be Absolutely
Engaging.™

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Easily Deliver and Scale Revenue-Driving Customer Engagement

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Higher Multichannel ROI Across Every Channel

Easily engage known and anonymous users with personalized campaigns across paid and owned channels to drive real ROI.

With Braze, marketers can:

Monetize anonymous users
Improve conversions with deeper personalization
Increase ROI with audience retargeting or suppression across paid channels


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Customer Journey Experimentation, Automation, and Conversions Made Easy

Increase conversions with the ability to test, analyze, and optimize along every step in the customer journey.

Keep up with customers through:

  • Quickly launching campaigns with our drag-and-drop journey orchestration tool, Canvas Flow
  • Deeper analysis and insights across campaign variants
  • Automated A/B testing powered by AI
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Reliable Performance At Scale

Braze enables teams to evolve customer engagement tactics, scale their customer base, and improve team efficiency—both today and tomorrow.

We supported more than 31 billion messages during the 2022 Black Friday and Cyber Monday period, maintaining 100% uptime and hitting peaks of up to 18.5 million sends per minute.

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Reliable Performance At ScaleDeliver Real-Time Marketing That Resonates

Braze provides turnkey integrations across your tech stack, giving you the tools to deliver seamless, effective customer experiences.

With Braze, brands can easily:

  • Increase customer lifetime value
  • Personalize messages in real time
  • Build better customer affinity
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“You can’t make the most of your customer engagement efforts without testing and iteration. With Braze, we have been able to build out a robust experimentation program that looks at how our drivers and passengers respond to different campaigns and incentives. Those findings help us to provide a good experience for every user and improve our engagement and retention rates.”
Thomas Zimmermann
CMO, Free Now

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021

In the report, Forrester evaluated 13 cross-channel campaign management solutions across 30 criteria. The results? Braze received the top score in the criterion of campaign design and the highest possible scores in 12 criteria, including product vision, innovation, performance and more.

Download the report to learn why Forrester says Braze offers “a persuasive solution for firms looking to revamp their CCCM approach with digital experience design or bolster their mobile app engagement strategy.”

Download Now
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1700+ brands use Braze to power human connections with customers through technology and data, including companies like:

Venmo
Yelp
Canva
TurboTax
HBO Max
The Guardian
Delivery Hero
Mercari
Chime
Going
Headspace
Ticketek
Yum! Brands
Etsy
Venmo
Yelp