Cookie Policy

Last Updated: July 2019

This Cookie Policy explains how Braze, Inc. and its group companies (collectively “Braze”, "we", "us", and "ours") use cookies and similar technologies to recognize you when you visit our website at www.braze.com ("Website"). It explains what these technologies are and why we use them, as well as your right to control our use of them. To set your cookie preferences, please visit the “Cookie Section” of the Braze Preference Center.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Braze), are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can identify your computer when it visits the website in question, as well as when it visits certain other websites.

Why do we use cookies?

We use cookies for several reasons. Some cookies are required for the technical support of our website operation, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance their experience on our website.

The specific types of first and third party cookies served through our website and the purposes they perform are described in the table below:

What about other tracking technologies, like web beacons?

Cookies are not the only way to identify or track visitors on a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our website or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Flash cookies or Local Shared Objects

Our website may also use what’s known as "Flash Cookies" (also known as Local Shared Objects or "LSOs") to collect and store information about your use of our website, fraud prevention, and other site operations.

If you do not want Flash Cookies stored on your computer, you can go into the settings of your Flash player and block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies, how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our website or online content.

Targeted Advertising

Third parties may serve cookies on your computer or mobile device to serve advertising through our website. These companies may use information about your visits to Braze.com and other websites to test the effectiveness of advertising campaigns. This is done to provide relevant advertisements about goods and services that you may be interested in. The information collected through this process does not enable us or them to identify your name, contact details, or other personally identifying details unless you choose to provide these.

How can I control cookies?

You have the right to decide whether to accept or reject cookies by visiting our Preference Center. For essential cookies, you can set or amend your web browser controls to accept or refuse cookies. If you choose to reject these essential cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to learn more, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at privacy@braze.com.

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