SOCIAL IMPACT PROGRAM
Tech for an Equitable Future
Applications are now closed and will reopen in late 2026. Click "Stay Informed" below to be notified of program updates.
Overview
Tech for an Equitable Future helps underrepresented founders grow and scale their businesses with Braze. The product grant program offers 12 months of free access to the Braze customer engagement platform and supporting services, giving startups the tools they need to build stronger relationships with their customers, drive revenue, and accelerate growth.
With Braze, lean teams can deliver personalized experiences on any channel without requiring a large team or extensive technical expertise. Our intuitive tools make it easy to send the right message to the right audience at the right time, all from one platform. And as your business scales, Braze scales with you, supported by an award-winning platform and a company with 15 offices across the globe.
Since 2020, Tech for an Equitable Future has supported dozens of high-growth startups led by underrepresented founders. By providing access to industry-leading technology through this program, Braze aims to help more founders turn bold ideas into successful, sustainable businesses.
Want to Apply?
Fill out the form to be notified when applications reopen.
Tech for an Equitable Future Inquiry
Please select one option only and then submit your preference.Please enter your business email address.Qualification Criteria
- Underrepresented-founded companies, including those with Black and women founders in APAC, EMEA, and North America;
- Bootstrapped Business or less than $30M in venture funding;
- Under 100 Employees; and
- Compatible SDK and appropriate engineering and marketing resources
What to Expect from Braze
- A free Braze Go package for 12 months with:
- Unlimited Push Notifications, Webhooks, and In-App/In-Browser messaging for up to 75,000 Monthly Active Users
- 500K Message Credits and two IP addresses
- 1 Currents Connector - Messaging Events integration
- Access to our SDKs and APIs
- Onboarding services (6 weeks)
- A dedicated Customer Success Manager in Year 1
- Free Braze certifications
- Access to a private digital community space to network with and learn from fellow founders in the program
- An opportunity to renew at discounted rates pending business qualifications at time of renewal
Our 2025 Program Partners
Learn from the engagement experts behind BET+, a leading streaming service with thousands of weekly subscriber touchpoints. Select participants will gain access to 1:1 mentorship, a branding masterclass, and free email advertising – proven strategies to help you boost acquisition, retention, and brand impact.
Level up your team’s skills with Coursera’s global learning platform. Select participants will get 1:1 sessions with Coursera’s CRM experts to tackle real challenges in Braze, plus bonus workshops on social media, content marketing, and SEO. In addition, participating Tech for Equitable Future companies will receive 50% off Coursera for Teams to help your team continue learning and growing.
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
Customer Testimonials
EatOkra connects diners to Black-owned restaurants in the US. Founded by Anthony and Janique Edwards, the app celebrates community and culture. With Braze, EatOkra personalizes engagement, delivers messages at the right moments, and builds lasting customer loyalty to help these businesses thrive.
Joining the Tech for an Equitable Future program has been a pivotal moment for Hamperapp. The platform connects laundromats and dry cleaners with more customers, and with Braze, we can now deliver timely, personalized messages, from letting customers know we’re in their area to offering competitive pricing for on-the-route pick-ups and deliveries, all without adding complexity for our small team. This smarter, more targeted engagement is helping us boost conversions, deepen customer relationships, and move closer to our goal of tripling sales.
Since joining the Tech for an Equitable Future program, Braze has transformed how we connect with production professionals and the brands that hire them. By leveraging personalized messaging and data-driven insights, we’ve been able to guide users through our platform, encourage complete profiles, and deliver tailored job opportunities that match their skills and aspirations. This more intentional, personalized engagement has strengthened our community, increased placement success, and advanced our mission to create equitable access to work in the production industry.
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