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  • Why Braze?
    • The Braze PlatformAll your data, channels, and orchestration needs in one placeView the platform
    • BrazeAl™ UPDATESAutomate, learn, and personalize with AI
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    • Cross-ChannelSend all your messages from one place
    FEATURED CAPABILITIES
    • BrazeAI Decisioning Studio™ NEWDeliver 1:1 personalization, at scale
    • Journey OrchestrationCreate multi-step, cross-channel experiences
    • BrazeAI™ Agents NEWScale smarter engagement with always-on AI agents
    • Reporting & AnalyticsAnalyze performance & uncover insights
    FEATURED CHANNELS
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    How It Works

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    Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands
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Braze.
Be Absolutely
Engaging.™

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INCREASE ENGAGEMENT

Craft timely, relevant experiences that motivate customers to stay engaged

Celebrate streaks with personalization across multiple channels

Fitness and nutrition app 8fit gamified user engagement through messages promoting workout streaks with Braze Liquid Personalization, driving a 13% increase in free users converting to paid memberships.

See 8fit's Story
8fit app interface showing a "Level 4 unlocked" achievement for a workout streak, placing the user in the top 1%, with the 8fit logo.

Drive more purchases with gamification

Sephora SEA used Braze streaming data and customization to cut through the noise of a crowded, highly competitive market. To capture customers' attention, the created "Angpao" messages inspired by traditional Lunar New Year red envelopes and boosted purchases by 132%.

See Sephora SEA's Story
Sephora mobile app screens: an Angpao prize draw invitation and a grand prize notification featuring a Dyson hair dryer.

Boost revenue with data-driven A/B testing

Gaming brand Kolibri used Braze-powered A/B testing and optimization to assess the impact of potential product changes, supporting a more impactful, more appealing customer experience and boosting revenue by 15%

Kolibri Games logo over a diagram illustrating an A/B test or campaign flow.
See all
“By taking advantage of Braze and Looker together, we’ve been able to be much more intentional about assessing the impact of every new feature in one of our games. The result has been extraordinary—allowing us to effectively mitigate risk while maximizing profit at the same time.”
Daniel Reichert
Product Director, Kolibri

Build Brand Humanity by Mastering Empathy at Scale

1.7X

Consumers are 1.7 times more likely to “love” brands that provide human experiences

1.8X

Users are 1.8 times more likely to say they “are satisfied” with brands that provide experiences that feel human

1.7X

Customers are 1.7 times more likely to purchase from brands that offer human experiences

Download Report
Blue graphic reading 'Braze Brand Humanity Study' with fingerprint illustrations.

Why customer engagement matters for increasing engagement

7.2X

More likely that a user makes a purchase if they receive messagesIf you want to make the most of your customer relationships, they need to be built on communication

67%

Of brands that rank their customer engagement efforts as "excellent" exceed revenue goalsTrue engagement requires the right plan, technology, and data—plus a smidgen of self-confidence

64%

More purchases per customer when brands use cross-channel messaging to communicate with usersTake advantage of the full range of outreach tools, so you don't miss out on revenue

Check out the resources

View the Blog
  • Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo.
    Report

    2026 Global Customer Engagement Review

  • Article4 min read

    7 Ways to Improve Customer Monetization Campaign Performance

    September 21, 2023
  • Article8 min read

    How Oval Gets the Most Out of Braze

    May 26, 2021

Explore more Solutions

Optimize OnboardingIncrease EngagementReduce ChurnImprove AcquisitionRetail & eCommerceMedia & EntertainmentFinancial ServicesTravel & HospitalityOn Demand

Made to scale with companies of all sizes

TurboTax
The Guardian
Etsy
Mercari
HBO
Delivery Hero
Dominos