British price comparison service MoneySuperMarket was using a customer engagement platform that didn’t integrate with their architecture, making effective messaging costly and time-consuming. They also wanted to add new channels on web and mobile.
MoneySuperMarket turned to Braze, launching their first campaign in just 118 days after signing. Now, they are able to power hyper-relevant, cross-channel experiences to every customer, as data can move more freely across teams and platforms.
Their Car Incentive campaign, which involved vouchers linked to car insurance purchases, set a high engagement benchmark. For additional campaigns, connecting their content recommendation engine and data warehousing systems to Braze also allowed them to drive a 25% conversion rate and boost send rates from 500 to 25,000 a minute.