Consumers have been quick to adapt to their shopping behaviors from brick and mortar stores to eCommerce, leading to many retailers having a boost in acquired customers. But data shows consumers acquired during Covid-19 are not loyal customers. Going into the holiday season, brands that build and measure campaigns with the goal of increasing customer engagement will be able to use that data to nurture and retain these customers long after the holiday season.
In this webinar, the panel examines the impact of COVID-19 on consumer behaviors and perspectives, provides retailers with actionable guidance on improving purchase and retention rates and examines what tactics will be successful for the 2020 holiday season. This panel features Allison Edgerton, President US at Birchbox and Doug Stephens, Founder of Retail Prophet and is moderated by Sara Spivey, CMO at Braze.
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Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.
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