For brands to truly put their customers first, they need to be able to engage with them directly in the right moment, with the right message, on the right channel. But what do brands need to consider when it comes to finding the right customer engagement platform? Find out in this webinar with guest speaker Stephanie Liu, Analyst at Forrester and Kathryn Harmon, Product Marketing Manager at Braze. Together they’ll explore the current landscape of mobile engagement automation (MEA) vendors and take a look behind the scenes of this year’s evaluation for The Forrester Wave™: Mobile Engagement Automation, Q3 2020––the report in which Forrester states that “Braze delivers customer engagement built on rock-solid data integration capabilities.”
In this webinar, you’ll discover:
- The definition of moments-based engagement and why it’s table stakes for marketers
- Why brands that embrace a cross-channel approach see 642% higher engagement
- The evolving MEA landscape since the last Forrester MEA Wave in 2017
- Tips and strategies for marketers to future-proof their marketing and technology stack
- And more!
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.