WEBINAR
Shake Shack's Recipe for Improved Customer Engagement

Shannon Reilly
Senior Lifecycle Marketing Manager, Shake Shack
Jordan Houghton Mace
Customer Success Team Lead for Enterprise at BrazeJoin us to discover how Shake Shack applied their brand ethos, personalization, intelligent offers, and team collaboration to their cross-channel customer engagement strategy to drive increased engagement and revenue.
Brands today are facing a challenging, fast-changing landscape—one where customer engagement is increasingly critical. This is especially true for quick serve restaurants like Shake Shack that have to create seamless experiences for both in-store and digital ordering. We’ve learned that “cross-channel” isn’t just about setting up new channels; it’s about customer-centricity and giving consumers easy, frictionless ways to engage with their favorite brands.
Join us to discover how Shake Shack applied their brand ethos, personalization, intelligent offers, and team collaboration to their cross-channel customer engagement strategy to drive increased engagement and revenue.
WHY ATTEND:
TACTICAL TAKEAWAYS: Learn examples of successful campaigns that drive engagement and revenue, and the strategies behind them.
INNOVATIVE INSIGHT: Dive into the savvy technology used to create personalized customer experiences at scale.
KNOWLEDGEABLE EXPERTS: Insights from Shake Shack on why brands need to implement collaboration, testing strategies, personalization, and intelligent offers to users.
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