Orchestrating Responsive Product Education

Leading online graphic design platform Canva is used by millions of people worldwide—and to ensure that these users have the best possible experience, they’ve launched hundreds of new, unique product features in recent years. But this impressive product velocity created a new customer engagement challenge: With so many impactful capabilities rolling out, how could they make sure their users knew about these new features and were adopting the ones that added value for them. Canva’s solution? Leverage the Braze platform to create responsive, triggered product education and adoption campaigns across the full spectrum of features.

Learn from Canva in this session from Forge 2023 how they make this exceptional “Time to Try” program happen, and where they’re taking it next.

Speakers:

• Jackie Hill, Head of Lifecycle Engagement, Canva
• Maxim Radoczy, Lifecycle Marketing Specialist, Canva
• Moderated by: Erin Isenberg, Principal Strategic Customer Success Manager, Braze