How to Prepare: The Major 2024 Changes Coming to Yahoo and Gmail

2024 is here. And with it come major changes to the email industry.


Alison Gootee
Deliverability Principal, Braze
Clea Moore
Principal Product Manager, Yahoo

New requirements for sending to Gmail and Yahoo accounts are landing as soon as February 1–are you prepared for what’s ahead?

Email deliverability experts from Yahoo and Braze covered:

  • Key updates from Yahoo and Gmail and the implications for your business

  • Mastering authentication for high deliverability

  • Crafting easy opt-outs that drive subscriber trust

  • Minimizing spam complaints by building a healthy mailing list and targeting engaged audiences


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.