How to Prepare: The Major 2024 Changes Coming to Yahoo and Gmail
2024 is here. And with it come major changes to the email industry.
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New requirements for sending to Gmail and Yahoo accounts are landing as soon as February 1–are you prepared for what’s ahead?
Email deliverability experts from Yahoo and Braze covered:
Key updates from Yahoo and Gmail and the implications for your business
Mastering authentication for high deliverability
Crafting easy opt-outs that drive subscriber trust
Minimizing spam complaints by building a healthy mailing list and targeting engaged audiences
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Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.