Getting Started with Content Cards

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Cara Norton
Co-Founder and Head of Operations, Snoop
Ashley Christiano
Customer Marketing, Global SMB at Braze
Michael Donaghy
Customer Success, Global SMB at Braze

Content Cards give marketers direct access to one of your most powerful channels: your own app or website. But leveraging a channel baked into the app or website experience means working in alignment with your product, engineering, and design teams. Which isn’t always as easy as one would wish…

Hear directly from Braze customer and Snoop Co-Founder, Cara Norton, on how Snoop uses Content Cards in multiple parts of their app to drive engagement! Get a behind-the-scenes look at how the channel works for their brand, and how they made decisions together to bring that channel to life.

  • How to explain the value of Content Card to your internal counterparts

  • How to determine the best placement in your owned app and/or website

  • What success with Content Cards looks like

  • Compelling uses cases you can leverage Content Cards for


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.