Building a Winning Customer Engagement Program

As brands have reacted to the proliferation of mobile devices and the impact of a major wave of digital transformation ushered in by the pandemic, effective customer engagement programs have become table stakes for marketers—but starting from scratch can be challenging.

In this session from Forge 2023, we’ll hear from the NBA and Fanduel on how they each worked to envision and build out customer engagement programs that drive better business and customer outcomes through real-time interactions with users, robust analytics, and ongoing experimentation.

Speakers:

• Matthew Donovan, Vice President, Marketing Technology & Operations, FanDuel
• Melissa Worthington, Senior Director, CRM Lifecycle Team Leader-Digital, NBA
• Moderated by: Myles Kleeger, President & Chief Commercial Officer, Braze