4 Steps to Building & Refining Your Data Strategy



John Heywood
Director of Product Marketing, Braze

The full potential of data is more promising than ever. But with so much data held in so many different places, brands often struggle to get a hold of the information they need in order to take effective action and build stronger relationships with customers.

No matter where you are on your data journey, join us as we break down the steps you need to take to put data in the center of campaigns that deliver relevance and impact at scale.

In this live webinar, we’ll cover:

  • How to understand your current data and identify gaps

  • The essential role cross-team collaboration plays in your data strategy

  • How AI and data work together to deliver relevant, personalized recommendations

  • Using real-time feedback to power iterative, impactful customer experiences

And we’ll wrap it up with a live Q&A–so bring your questions!


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.