Achieving 360° Customer Experiences

Today, there’s no single digital platform or channel that can speak to every one of your customers. To engage users effectively, brands need to find ways to create cohesive, cross-channel brand experiences that meet each individual where they are.

In this session from Forge 2023, e.l.f. Cosmetics, Inc. will dig into the process that they carried out to make this vision a reality by unifying their customer engagement programs, allowing customers to move seamlessly between different digital properties and creating a true, 360-degree user journey.


  • Brigitte Barron, Director, Global CRM, e.l.f. Cosmetics, Inc.
  • Kritika Pande, Senior Manager, Data and Mobile Innovation, e.l.f. Cosmetics, Inc.
  • Bobby Latrenta, Senior Manager, Customer Success, Enterprise, Braze


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.