A/B Testing and Experimentation with Braze

Watch On-Demand


Alexandra Moldovan
Sr CRM & Marketing Automation Specialist at Lunar
Ashley Christiano
Customer Marketing at Braze
Hamzeh Daoud
SMB Customer Success at Braze

As with any skill, for our efforts to get better, we must learn. And when it comes to customer engagement, A/B testing is one of your biggest tools for learning and growing over time. Each test or experiment, whether successful or not, is teaching you something about your audience, your strategy, or your product.

Plus, hear directly from Alexandra Moldovan, a CRM specialist at Lunar. She’ll walk us through how Lunar uses Braze to run tests from simple to complex, plus how they evaluate their results as they go.

In this webinar, we will:

  • Showcase key features within Braze that power experiments

  • Discuss what to do with your learnings once a test is done

  • Get advice and insights from a real Braze customer

  • And answer your questions along the way


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.