Today’s customer engagement landscape is a challenging one for marketers, with acquisition costs rising and consumers cutting their spending. To keep their audience engaged, marketers need to reach each user with engaging content on their customers’ preferred channels. SMS is a key part of that equation—after all, it's one of the world's most popular messaging channels—but marketers need to have a clear understanding of when and how to leverage these messages to drive stronger outcomes.

To help out, we assembled more than two dozen inspirational SMS use cases that can be easily customized to your needs and help you activate, monetize, and retain customers through this powerful channel.