REPORT
Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, brands in South Korea need to strike a balance between creative brand-building and more data-driven, retention-focused approaches.
To help out, we assembled our State of Customer Engagement in South Korea guide. In this regional deep-dive, we leverage insights from South Korean marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.
