The State of Customer Engagement in South Korea

Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, brands in South Korea need to strike a balance between creative brand-building and more data-driven, retention-focused approaches.

To help out, we assembled our State of Customer Engagement in South Korea guide. In this regional deep-dive, we leverage insights from South Korean marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.